Scott A. Hale

Scott A. Hale is an OII DPhil student and Research Assistant. His research examines how social media platform design affects information sharing across language divides, and the effects of information sharing across languages on platforms and users.
Email: scott.hale@oii.ox.ac.uk
Profile
Scott A. Hale is a research assistant and doctoral candidate at the Oxford Internet Institute of the University of Oxford, UK. His research examines how the design of a social media platform affects the amount of information shared across language divides on that platform. He is further interested in what the effects are of increased information sharing across languages for platforms and users. While the Internet presents the opportunity to consume information from far-flung corners of the world, a natural tendency to interact with others similar to us (homophily) causes this diversity-enhancing potential of the Internet to be under realized. He is investigating both the technological and social factors around cross-language knowledge sharing.
He is currently working as a research assistant on a three-year ESRC funded research program on The Internet, Public Policy and Political Science: Collective Action, Governance and Citizen-Government Interactions in the Digital Era. He also manages the Oxford Experimental Laboratory (OxLab), which runs economic and political science laboratory and field experiments to investigate the effect of different information environments on collective action and the impact of different types of government provision on citizens' information seeking behavior.
He graduated with degrees in Computer Science, Mathematics, and Spanish from Eckerd College, FL, USA. During his time at Eckerd, he published computer science research in the area of image processing while working on a larger research project called Darwin. After graduating, he worked in Okinawa, Japan, at the Okinawa Prefectural Education Center with public school teachers to develop English immersion curricula and with IT professionals to deliver continuing education training through the Internet to staff members and students on outlying islands. He came to the OII as a master's candidate in October 2009 and subsequently began his DPhil at the OII in October 2010.
Research interests
Human-Computer Interaction (HCI), knowledge sharing, information diffusion, social network analysis (SNA), webmetrics, link analysis
Positions held at the OII
- Research Assistant, January 2011 -
- DPhil Student, October 2010 -
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Research
Current projects
Big Data: Demonstrating the Value of the UK Web Domain Dataset for Social Science Research
February 2012 - July 2013
This project aims to enhance JISC's UK Web Domain archive, a 30 TB archive of the .uk country-code top level domain collected from 1996 to 2010. It will extract link graphs from the data and disseminate social science research using the collection.
Using Twitter to Map and Measure Online Cultural Diffusion
October 2011 -
This project is using Twitter data to comprehensively uncover where Internet content is being created; whether the amount of content created in different places is changing over time; and how content moves across time and space in the Social Web.
April 2011 - March 2014
This research programme aims to assess where political science understanding, knowledge and theory should be re-examined and developed in light of widespread use of the Internet, and to develop methodologies to study online behaviour.
Wikipedia's Networks and Geographies: Representation and Power in Peer-Produced Content
November 2010 -
This project brings together OII research fellows and doctoral students to shed light on the incorporation of new users and information into the Wikipedia community.
OXLab: Oxford eXperimental Laboratory
October 2006 -
Oxford eXperimental Laboratory is undertaking laboratory-based experiments (eg information-seeking tasks) on networked computers in two disciplines: Economics (interactive decision making) and Political Science (evaluating government information online).
Past projects
Interactive Visualizations for Teaching, Research, and Dissemination
May - September 2012
"InteractiveVis" aims to support easy creation of interactive visualisations for geospatial and network data by researchers: it will survey existing solutions, build currently missing features, and smooth over incompatibilities between existing libraries.
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Publications
Articles
- Graham, M., Stephens, M. and Hale, S. (2013) Featured graphic: Mapping the geoweb: a geography of Twitter. Environment and Planning A 45: 100-102.
- Hale, S. A. (2012) Net Increase? Cross-lingual Linking in the Blogosphere. Journal of Computer Mediated Communication.
- Graham, M., Hale, S. and Stephens, M. (2012) Digital Divide: The Geography of Internet Access. Environment and Planning A 44 (5) 1009-1010.
Conference papers
- Margetts, H., John, P., Reissfelder, S., and Hale, S. (2012) Social Influence and Collective Action: Heterogeneous Personality Effects. Paper presented (2010-2011) at EUI, Florence; UoC, Barcelona; UoI, Chicago; and EGAP conference, World Bank, Washington DC.
- Margetts, H., John, P., Reissfelder, S. and Hale, S. (2011) Leadership without Leaders: Starters and Followers in Online Collective Action. Presented at ECPR conference, Reykavik, Iceland, August 2011.
- Stewman, J., Debure, K., Hale, S. and Russell, A. (2006) Iterative 3-D Pose Correction and Content-Based Image Retrieval for Dorsal Fin Recognition. Lecture Notes in Computer Science, International Conference on Image Analysis and Recognition (ICIAR). Springer-Verlag.
- Hale, S.A. (2006) Unsupervised Thresholding Morphological Processing for Automatic Fin-outline Extraction in DARWIN (Digital Analysis and Recognition of Whale Images on a Network). ACM Student Research Competition.
Presentations
- Hale, S. A. (2011) Marketing campaigns for multiple language communities online. Huddle Mindshare, London, 3 November 2011.
- Hale, S. A., Petzold, T. and Liao, H. (2011) Language and the Internet: Developing a language-intelligent approach. Alexander von Humboldt Institute for Internet and Society, Berlin, Germany, 28 October 2011.
- Hale, S. A. (2011) Net Increase? Cross-lingual Linking in the Blogosphere. Nuffield–OII Social Networks Seminar, University of Oxford, 31 January 2011.
- Hale, S. A. (2010) Cross-lingual Knowledge Sharing Online: Blogging the 2010 Haitian Earthquake. Nissan Institute of Japanese Studies, University of Oxford, 11 November 2010.
- Stewman, J., Debure, K., Hale, S. and Russell, A. (2006) Iterative 3-D Pose Correction and Content-Based Image Retrieval for Dorsal Fin Recognition [Presentation Slides]. Presented at the International Conference on Image Analysis and Recognition (ICIAR), September 2006.
Reports
- Oostveen, A., Meyer, E., Cobo, C., Hjorth, I., Reisdorf, B., Papoutsi, C., Power, L., Abdel-Sattar, N., Hale, S. and Waldburger, M. (2011) First Year Report on Scientific Workshop. SESERV Deliverable D1.2, Socio-Economic Services for European Research Projects FP7-2010-ICT-258138-CSA.
- Graham, M., Hale, S. A. and Stephens, M. (2011) Geographies of the World's Knowledge. London, Convoco! Edition.
- Hale, S.A. (2008) A New Approach to Unsupervised Thresholding for Automatic Extraction of Dolphin Dorsal Fin Outlines from Digital Photographs in DARWIN. The Eckerd Scholar 2008. Eckerd College, 65-74.
Theses
- Hale, S.A. (2008) Unsupervised Threshold for Automatic Extraction of Dolphin Dorsal Fin Outlines from Digital Photographs in DARWIN (Digital Analysis and Recognition of Whale Images on a Network). Senior Thesis, Eckerd College, 2008.
Working papers
- Margetts, H., John, P., Reissfelder, S. and Hale, S. (2012) Applying Social Influence to Collective Action: Heterogeneous Personality Effects.
- Hale, S.A. and Margetts, H.Z. (2012) Understanding the Mechanics of Online Collective Action Using 'Big Data'. Working Paper.
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Webcasts
Knowledge Exchange Seminar: Visualization
Recorded on: 26 September 2012 Duration: 00:10:55
Scott Hale discusses visualisation during a seminar on quantitative methods in social media research held at the OII on 26 September 2012. How can we visualise data collected by social media? How does visualisation relate to statistical analysis?
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News
E-petitions doomed from the outset
4 April 2013 The Frontline
The specialist technology site reports on work by a team led by Scott Hale, examining petitions created on the 10 Downing Street site over two years. E-petitions are more a popularity contest that a way for Britons to get their voice heard, it says.
Tweets decide SAFC v Toon fans’ debate
12 January 2013 Jarrow and Hebburn Gazette
Regional newspaper, the Jarrow and Hebburn Gazette highlights the references to the football clubs of the North East in the Premier League Twitter map created by the OII team.
Chasing data shadows: Twitter map of football fans
11 January 2013 University of Oxford
A team from the OII has created an interactive Twitter map to find out where conversations about premier league football clubs originate. It shows that there are fewer Manchester United fans in London and the south-east than is popularly assumed.
Most Man U fans do not come from the south, study shows
11 January 2013 ITV
ITV reports the work of the OII team on the interactive Premier League Twitter map.
Now a Twitter map of football fans
11 January 2013 India Blooms
India based web-site reports the work of the OII team on the interactive Premier League Twitter map.
Oxford Internet Institute maps Premier League Twitter conversations in UK
11 January 2013 Anchorfan
Social Sport News site reports on the interactive map produced by Mark Graham and the OII team which maps twitter conversations about Premier League football clubs.
Twitter map finally reveals exactly where Manchester United fans live
11 January 2013 Daily Telegraph
The Daily Telegraph highlights the ‘fascinating’ map plotting Twitter conversations about Premier League Football clubs created by a team at the OII.
Which Premier League teams are the most popular in search area? A Twitter interactive map
11 January 2013 The Guardian
The interactive map of geotagged Tweets mentioning Premier League teams or associated hashtags created by the team at the OII features on the Data Store Show and Tell page of the Guardian.
Confirmed: The Internet Does Not Solve Global Inequality
26 March 2012 The Atlantic
The message of the OII's interactive iBook "Geographies of the World's Knowledge" confirms that the Anglophone world dominates academic and user-generating publishing and rich countries dominate the production of user content.
Cross-language Blog Linking in the Aftermath of the 2010 Haitian Earthquake
14 April 2011 Oxford Internet Institute
Capturing the extent of cross-language linking in the blogosphere gives an indication of bloggers' use and awareness of foreign language content (such as news), and consequently the connectedness or insularity of different languages in the blogosphere.
Blog
Interactive map of Twitter mentions in geotagged tweets
Scott Hale on 12 Jan 2013 01:29AM
I recently had the pleasure of building my first interactive map visualization using Leaflet with Joshua R. Melville and the Floatingsheep team, who have written more about the methodology. I'm drafting more about developing the visualization itself, but [...]
Build your own interactive network
Interactive Visualizations on 15 Nov 2012 11:27AM
Similar to the map builder, there is a web-based version of the network builder under development. The web based version is useful as it provides immediate feedback on a new interactive visualization — due to browser security restrictions the [...]
Build your own interactive map
Interactive Visualizations on 11 Nov 2012 15:03PM
After initial testing in our closed beta period, the InteractiveVis team is very happy to open the Interactive Map Builder to everyone. All you need is some interesting data at a country level — or use our literacy data to … Continue reading [...]
Scott Hale on 5 Nov 2012 21:03PM
Update: 6 November 2012 – US map featured in the Guardian. I’ve not blogged for a while on this site, because I’ve been doing lots of blogging on the InteractiveVis project site. InteractiveVis is a project to create easy to … [...]
Interactive Visualizations on 5 Nov 2012 20:55PM
Update: 6 November 2012 – Featured in the Guardian. Interactive world maps are great, but the excitement over the US Presidential Election left us wanting to get a bit more detail. Data collected by Mark Graham, Adham Tamer, Ning Wang, … [...]
Network visualization lunchtime talk
Interactive Visualizations on 29 Oct 2012 11:44AM
Scott Hale, of the InteractiveVis project team, will lead an introductory talk on network visualization next Wednesday, 7 November at Oxford’s IT Services. All from the university are welcome to this free event. The talk will cover basic steps to [...]
Preparing data to create your own interactive map
Interactive Visualizations on 24 Oct 2012 22:26PM
Behind every visualization is data. After some extensive internal testing we are preparing to release a wizard to create map visualizations next week. This wizard will require the data in spreadsheet form as a Google Spreadsheet. (We’d welcome [...]
Updated with IE-compatibility, conference appearance, wizard coming soon
Interactive Visualizations on 29 Sep 2012 13:15PM
Internet Explorer Compatibility The Interactive Visualizations are standards compliant, but not all browsers are. We are relying on the Sigma.js framework to display network visualizations. This library loads networks from an XML (gexf) file and displays [...]
Scott Hale on 3 Sep 2012 13:06PM
Eli Pariser has raised awareness that personalization algorithms play in filtering and ranking results on the web. I think this work is very important, but another strand seemingly obvious, but surprisingly lacking study, is the role that language plays. [...]
Feedback Needed: Interactive map demo
Interactive Visualizations on 23 Aug 2012 04:13AM
skip to the demo… As with the network diagrams discussed earlier, geographic data can often benefit from the ability to be explored in an interactive manner. The World Bank has many statistics on a per country basis as do other … Continue [...]
Feedback Needed: Interactive network diagram demos
Interactive Visualizations on 8 Aug 2012 09:45AM
This post lays out some of the importance of interactivity for network diagrams and we think is well worth a read (or at least a skim!); however, if you wish to skip to the demos, these are linked at the … Continue reading →
Existing tools and OII InteractiveVis approach
Interactive Visualizations on 8 Aug 2012 09:15AM
From the beginning of this project, we have been keen to build upon the best of the existing tools and not “reinvent the wheel.” At the same time, however, we have set ourselves some unique parameters to allow the widest … Continue [...]
Beyond Books slide presentation
Interactive Visualizations on 31 Jul 2012 10:21AM
The OII InteractiveVis team has been busy at work and anticipates an exciting release of two demo visualizations extremely soon. In the meantime, there is lots to share, and I wanted to share one item now (can you tell we’re … Continue reading [...]
Recent contacts working on cross-language problems
Scott Hale on 13 Jul 2012 18:09PM
I’ve recently been able to meet some spectacular individuals who are working on various aspects of cross-language communication. This blog post won’t to justice to all of their work; so, please click to their websites and learn more. Irene [...]
Interactive Visualizations on 7 Jun 2012 15:22PM
We’re very excited to be starting this project and getting underway. Initial project meetings have mapped out our timeline and initial goals and now we’re off to survey some of the existing libraries available for producing interactive [...]
Welcome, InteractiveVis project vision
Interactive Visualizations on 16 May 2012 07:16AM
The InteractiveVis project, funded by JISC from May to September 2012, aims to allow easy creation of interactive visualisations for geospatial and network data using native web technologies (HTML5, CSS3, and SVG) and allow these visualisations to be [...]
Need your vote (if .ac.uk email)! — Interactive visualization development
Scott Hale on 23 Mar 2012 11:28AM
Update: 25 June 2012 The project has been choosen by JISC to receive funding. Further information on the project and status updates will be communicated via the InteractiveVis project blog. Update: 27 March 2012 We’ve been successful in getting 150 [...]
Two new publications, new research project, looking to hire
Scott Hale on 26 Feb 2012 11:51AM
A lot has happened since my last post, and the selected publications page has been updated to reflect this. I am very pleased to announce that my work looking at cross-language linking in the blogosphere following the 2010 Haitian earthquake, … [...]
Collection of Graphics on Language and the Internet
Scott Hale on 4 Nov 2011 10:10AM
I learned that it is possible, although not recommended, to teach until 12:30 in Oxford and then have a meeting in central London at 2:00 yesterday. Despite the travel challenges, I was happy to see a number of companies represented … Continue [...]
Wikipedia coverage by langauge
Scott Hale on 17 Oct 2011 10:27AM
My absence from blogging for a few months has been personal (I got married in July) but also work related: I have a number of great project outputs that have just been released. These include a draft paper on social … Continue reading →
Last updated on: 23 May 2013



