Greg Taylor is an economist whose research focuses on the economics of online markets and of markets for technology goods more generally. His research spans the domains of industrial organisation, information economics, network economics, game theory, and auctions theory. Special topics of interest include the search engine and online advertising industries, platform markets, consumer search behaviour and price comparison services, the attention economy, and online intermediary bias.
Although primarily theoretical in nature, Dr Taylor’s research deals with some of the most pressing issues facing practitioners and policy makers—with a special focus on issues in industrial regulation and competition policy for technology industries. He has played important advisory roles for government and regulators in these areas.
Besides his research, Greg takes great pleasure in introducing economics to new audiences and teaches a course in Internet Economics for MSc students at the OII. Prior to joining the OII, Greg obtained a PhD in economics from the University of Southampton.
Economic theory, economic modelling, game theory, information economics, competition policy, regulation, markets.
Economics, economics of the Internet and digitisation, microeconomic theory, industrial organisation, game theory, auction theory, competition policy, regulation.
This programme supports research on AI, Government and Policy.
This project seeks to provide an economic model of data-driven mergers: mergers involving a significant transfer of data between firms. It will study how they affect competition in the relevant markets, to identify potential harms and guide policy.
My work has been financially supported by UK taxpayers, the Carnegie Corporation of New York, the John Fell Fund, the NET Institute, Research Councils UK, the Digital Economics Research Network, and the Rockefeller Foundation. As part of my policy outreach, I have served in an unpaid advisory capacity to HM Government’s Department for Business, Innovation, and Skills and the Competition and Markets Authority. I have also undertaken paid consultancy work for the Competition and Markets Authority.
6 September 2023
Professor Greg Taylor, Associate Professor, Senior Research Fellow, Oxford Internet Institute, sets out his view on the European Commission’s latest announcement under the Digital Markets Act.
A general introduction to the economics of the Internet, and to economics as a tool for social research more generally, emphasising issues such as competition, asymmetric information, trust and privacy, auctions, and network economics.
