Skip down to main content

Gemma Newlands

Departmental Research Lecturer in AI & Work

Gemma Newlands

Departmental Research Lecturer in AI & Work


Gemma Newlands is a Departmental Research Lecturer in AI & Work. As an organisational sociologist, her research explores the impact of artificial intelligence on work and organisations, with particular focus on issues of surveillance and visibility. Her current research investigates the sustainability of AI production, situated at the intersection of supply-chain theory and critical data studies.

Gemma also has ongoing research interests in the recognition and evaluation of work in the digital economy, exploring both the notions of occupational prestige and occupational social value. Gemma wrote her PhD dissertation on the evaluation of work in the digital economy and will defend her dissertation at the University of Amsterdam School for Cultural Analysis at the start of 2023.

Her research has been published in leading journals including Organization Studies, Sociology, Environment and Planning A: Economy and Space, Big Data & Society, New Media & Society, New Technology, Work and Employment and Research in the Sociology of Organizations.

Previously, Gemma was an Assistant Editor at Big Data & Society and has participated in multiple research projects funded by the Norwegian Research Council and the European Research Council. Since 2018, Gemma has been a Doctoral Stipendiary Fellow at the Nordic Centre for Internet and Society, BI Norwegian Business School.

Research Interests

Artificial Intelligence, Work and Labour, AI Production, Sustainability, Privacy and Surveillance, Social Theory

Positions at the OII

  • Departmental Research Lecturer in AI & Work, September 2022 -




Current Courses

Social Dynamics of the Internet

An overview of the major findings to date regarding the social implications of the Internet, drawing material from several social science disciplines, including communication studies, sociology, and political science.