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Professor Andrew Przybylski

Professor of Human Behaviour and Technology
Andrew Przybylski

Professor
Andrew Przybylski

Professor of Human Behaviour and Technology

About

Andrew K. Przybylski is the Professor of Human Behaviour and Technology at the University of Oxford. Professor Przybylski investigates how online social media and video games platforms shape human motivation and influence the health and well-being of their users.    

In acknowledgement of his scientific and policy achievements, he was recently appointed as an Honorary Professor at The Educational University of Hong Kong’s Centre for Psychosocial Health, where he is working to build mutually beneficial relationships between the students and faculty of both institutions.  

His undergraduate, postgraduate, and doctoral degrees were earned at the University of Rochester in the United States.  

Areas of Interest for Doctoral Supervision

Digital well-being, online platform data donation, online trace data, online victimisation, social media, video games and mental health.  

Research Interests

Human motivation, mental health, open science, meta science  

Positions at the OII

  • Professor of Human Behaviour and Technology, August 2022 -
  • Director of Research, March 2018 - April 2022
  • Associate Professor, July 2017 - August 2022
  • Senior Research Fellow, December 2016 - August 2022
  • Research Fellow, September 2013 - December 2016

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Research

Integrity Statement

Professor Przybylski’s work is financially supported by UK Research and Innovation and the Economic and Social Research Council (ES/Y010736/1). In previous years, his research was funded by the ESRC, Huo Family Foundation, The British Academy, The Diana Award, The Leverhulme Trust, Barnardo’s, and the University of Oxford’s John Fell Fund.

From 2022 until 2024, he served as a scientific advisor to the Sync Digital Wellbeing Program. In 2024 and 2025, he provided advice to the Google Expert Advisory on Youth and Tech and in 2025, he provided advice to the Open AI Expert Council on Well-Being and AI. In 2025, he provided advice to UK’s Department for Science, Innovation and Technology, funded research and analysis on Understanding the impact of smartphones and social media on children and young people (led by the University of Cambridge).

Professor Przybylski is a member of the UK’s Department for Culture, Media & Sport’s College of Experts, and he is now writing a book based on his research.

Professor Przybylski donates any fees from industry to charity and conducts his research in line with the University of Oxford’s academic integrity code of practice.

News & Press

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