Dr Bernie Hogan

 Dr Bernie Hogan

Bernie Hogan has interests in social networks, human-computer interaction, methodology (eg reliable capture of online networks, and networks in interviews), social informatics, quantitative analysis, everyday life, and social accessibility.

Email: bernie.hogan@oii.ox.ac.uk

Tel: +44 (0)1865 287198


Bernie's research interests lie at the intersection of social networks and media convergence. That is, what medium do people use with their ties, and when? With new media, individuals simultaneously have more convenience but also more complexity, expenses and social pressure to adopt. Some individuals thrive in this new media ecology, while others feel it has isolated them. Within this framework, Bernie examines the eroding home-work boundary, the digital self, and the shift from public spaces to cyberpublics.

He is also working on a number of methodological issues, including reliable capture of online networks, efficient strategies for capturing networks in interviews, social science software development and the application of audit studies to online housing and job markets.

Bernie Hogan completed his BA(hons) at the Memorial University of Newfoundland in Canada, where he received the University Medal in Sociology. Since then he has been working on Internet use and social networks at the University of Toronto under social network analysis pioneer Barry Wellman.

Bernie received his Masters of Arts at Toronto in 2003, and defended his PhD Dissertation in the Fall of 2008. His dissertation examines how the use of ICTs alters the way people maintain their relationships in everyday life. In 2005 he was an intern at Microsoft's Community Technologies Lab, working with Danyel Fisher on new models for email management.

Areas of Interest for Doctoral Supervision

Behaviour, big data, ethics, social networks, social network analysis, social media, virtual communities

Research interests

social networks, human-computer interaction, methodology, social informatics, mixed methods, everyday life, social accessibility

Positions held at the OII

  • Research Fellow, October 2008 -


Current projects

Past projects




  • Hogan, B and Melville, J. (2015) Social Media. International Encyclopedia of Social and Behavioral Sciences.
  • Allagui, I., Graham, M., and Hogan, B. (2014) Wikipedia Arabe et la Construction Collective du Savoir [Wikipedia Arabic and the Collective Construction of Knowledge]. In L.Barbe and L. Merzeau (eds) Wikipedia, objet scientifique non identifie. Paris: Presses Universitaries du Paris Ouest.
  • Hogan, B. (2014) From invisible algorithms to interactive affordances: data after the ideology of machine learning. In E.Bertino and S.Matei (eds) Roles, Trust, and Reputation in Social Media Knowledge Markets. Cham, Switzerland: Springer, pp. 103-119.
  • Hogan, B., and Wellman, B. (2014) The relational self-portrait: Selfies meet social networks. In M.Graham and W.H.Dutton (eds) Society and the Internet. Oxford, UK: Blackwell Publishing, pp 53-66.
  • Hogan, B., and Melville, J. (2013) Social Media. In: International Encyclopedia of Social and Behavioral Sciences.
  • Hogan, B. (2012) Facebook and the Rise of the Real Name Web. In J. Harley, A. Bruns, and J. Burgess (eds) Blackwell Companion to Social Media Dynamics.
  • Hogan, B. (2012) Pseudonyms and the Rise of the Real Name Web. In J.Harley, A.Bruns and J.Burgess (eds) Blackwell Companion to Social Media Dynamics. London, UK: Blackwell Publishing, pp. 290-308.
  • Hogan, B. and Smith, M.A. (2011) Facebook. In: G.Barnett (ed.) Encyclopedia of Social Networks. Thousand Oaks, CA: Sage Publications, pp. 283-286.
  • Hogan, B. and Wellman, B. (2011) The Immanent Internet Redux. In: P.H.Cheong, P.Fischer-Nielsen, S.Gelfgren and C.Ess (eds) Digital Religion, Social Media and Culture: Perspectives, Practices and Futures. Bern, Switzerland: Peter Lang, pp. 43-62.
  • Hogan, B. (2010) Analyzing Facebook Networks. In: D.Hansen, M.Smith and B.Shneiderman (eds) Analyzing Social Media Networks with NodeXL. Morgan Kaufman: New York, NY, pp. 165-180.
  • Hogan, B. (2008) Analyzing Social Networks via the Internet. In: N.Fielding, R.Lee and G.Blank (eds) The Handbook of Online Research Methods. Thousand Oaks, CA: Sage, pp. 141-160.
  • Veenhof, B., Wellman, B., Quell, C. and Hogan, B. (2008) Isolation, Cohesion or Transformation? How Canadians' Use of the Internet is Shaping Society. Connectedness Series 16: 5-29. Statistics Canada.
  • Wellman, B., Hogan, B., Berg, K., Boase, J., Carrasco, J.A., Côté, R., Kayahara, J., Kennedy, T. and Tran, P. (2006) Connected Lives: The Project. In: P.Purcell (ed.) Networked Neighborhoods. Berlin: Springer, pp. 161-216.
  • Wellman, B. and Hogan, B. (2004) The Internet in Everyday Life. In: W.S.Bainbridge (ed.) The Berkshire Encyclopedia of Human Computer Interaction. Great Barrington, MA: Berkshire Publishing, pp. 389-397.
  • Wellman, B. and Hogan, B. (2004) The Immanent Internet. In: J.R.McKay (ed.) Netting Citizens. Edinburgh: St Andrew's Press, pp. 54-80.

Conference papers



Courses taught at the OII

DPhil students supervised at the OII

Current students

  • Bruce Eric Etling

    The Role of the Internet in the Russian Election Protest Movement

  • Joshua Melville

    Personal Networks and Care Plan Outcomes: Considering Structural Vulnerability

  • Vyacheslav W. Polonski

    I came, I saw, I shared: Self-presentational Strategies and Identity in the Adoption of Social Network Sites


  • Interview with Erina Lee: Partner Compatibility and Online Dating Sites

    Interview with Erina Lee: Partner Compatibility and Online Dating Sites

    Recorded on: 10 December 2011 Duration: 00:04:37

    Erina Lee discusses the importance of similarity between partners in terms of long-term relationship satisfaction. She discusses some compatibility dimensions that have been considered by eHarmony, as well as future directions for research.

  • Interview with Monica Whitty: Scammers on Online Dating Sites

    Interview with Monica Whitty: Scammers on Online Dating Sites

    Recorded on: 10 December 2011 Duration: 00:06:04

    Monica Whitty discusses her recent work on dating scams, which has focused on attempting to identify a typology of victims, recognizing the techniques used by scammers, and also the psychological impact of the scams themselves.

  • Society and the Internet Series. 7: Online Social Networks and Everyday Life

    Society and the Internet Series. 7: Online Social Networks and Everyday Life

    Recorded on: 22 November 2010 Duration: 00:04:06

    Bernie Hogan discusses the main themes of his lecture in the OII's "Society and the Internet" lecture series: how do individuals manage the blurring of public and private boundaries on general social network sites?

  • Relationships and the Internet (Public Panel)

    Relationships and the Internet (Public Panel)

    Recorded on: 4 December 2009 Duration: 01:22:22

    This forum looks at the state of the art of academic research on relationships and the Internet and how this research informs research on the social aspects of the Internet in general, such as issues of trust and identity.


  • The Politics of Emoji Diversity

    25 November 2014 Motherboard - Vice.com

    Proposals have been put forward to diversify emoji, the digital images of faces used to denote expression, which are currently predominantly white. Bernie Hogan claims this will alter profoundly our understanding of emoji.

  • The Spammers Who Chase After Autographs

    13 November 2014 Motherboard - Vice.com

    The practice of spamming to elicit autographs is increasing. Bernie Hogan speculates on what might be behind the trend.

  • New apps make adultery harder to hide

    18 October 2014 The Times

    The Times reports on the development of apps to assist unfaithful partners cover their tracks whilst others assist the suspicious to check up on their partners. Bernie Hogan comments.

  • Syrian beheading photos spur call for Facebook rethink

    27 August 2014 BBC News Technology

    Bernie Hogan is quoted in an article about graphic images of violence, in particular beheading, which appear on social media. He says that Facebook users should be better protected against distressing material.

  • Middle aged follow the stars and learn to socialise on net

    8 August 2014 The Times Technology

    Bernie Hogan contributes to an article on the rapid rise of use of social media by middle-aged people. He suggests that increasing trust of technology maybe a contributing factor.

  • Goosebump sensor developed by Korean research team

    25 June 2014 BBC News Technology

    A team in Korea has developed a device to measure goosebumps on the human body in real time. Bernie Hogan fears that it could be subverted by the entertainment industry leading to 'emotionally manipulative fluff'.

  • #BBCtrending: Why does Facebook want you to vote?

    22 May 2014 BBC News Trending

    Facebook introduced an 'I'm a voter' button on the day of local and European elections in the UK and the Netherlands. Bernie Hogan says this feature will provide the company with valuable data as well as encouraging voter turnout.

  • Could Emoji Ever Be a Language?

    28 March 2014 Motherboard - Vice.com

    Bernie Hogan is quoted in a piece about emoji, digital expressions of emotion, which form part of his research.

  • Apple seeks greater emoji racial diversity

    26 March 2014 BBC News Technology

    Bernie Hogan says that there are problems with extending the diversity of emoji, digital icons representing emotion, but he says that it's fair to think that in terms of racial diversity the range should be extended.

  • The algorithm method: how internet dating became everyone's route to a perfect love match

    9 February 2014 The Observer

    The Observer looked at various online dating sites. eHarmony’s scientific, evidence based approach to matching couples is highlighted and research with the OII at the time of its launch is given as evidence of eHarmony’s serious approach.

  • Facebook's 10th birthday: from college dorm to 1.23 billion users

    4 February 2014 The Guardian

    The technology Editor of the Guardian looks at the first 10 years of Facebook. Bernie Hogan says that part of its success is timing because the world was ready for it.

  • The Mark Forrest Show

    25 November 2013 BBC radio

    Bernie Hogan addresses the question of whether social media have a divisive influence on society with Mark Forrest on the early evening show (15.55 - 22.54 on the clock)

  • Tinder: the app that’s changing the way singletons meet and fall in love

    24 November 2013 The Observer

    Tinder, a dating app which shows photographs of potential dates within a maximum distance set by the user, is the next step in internet dating says Bernie Hogan. It is more individualising than existing online dating sites he says.

  • Tonight: Looking for Love

    29 October 2013 ITV

    ITV article (including online video) features comments from Dr Bernie Hogan who says online dating is no longer stigmatised; 30% of people looking for a partner do so online.

  • Children to have Linkedin profiles

    20 August 2013 BBC News Online

    Bernie Hogan comments on the decision by the networking site, LinkedIn to drop its minimum age for membership from 18 to 13.  He says it will help children differentiate between a public profile for employment and a personal profile.

  • Use of Social Media May Hurt your Marriage

    2 May 2013 HispanicBusiness.com

    A report on Bernie Hogan’s work on the effect of social media on established relationships which he presented at a symposium at the Annual Conference of the British Psychological Society.

  • Research in Brief

    25 April 2013 The Guardian

    Bernie Hogan's work on the impact of social media on strong relationships is included in the weekly research round-up.

  • Study says computer talk is killing relationships

    12 April 2013 News.com au

    Report on Bernie Hogan's research on the impact of social media on relationships, quoting him as suggesting that marital disharmony could be caused by overuse of these media.

  • Does Facebook put a strain on marriages?

    11 April 2013 Daily Mail

    Reporting on Bernie Hogan's findings on diverse communication and the impact on relationships the Daily Mail notes his suggestion that marital disharmony may be triggered by the stress of constantly maintaining many different forms of communication.

  • Social media. the perils and pleasures

    11 April 2013 University of Oxford

    Work by Bernie Hogan suggests that too much social media activity may damage strong relationships. He presented his findings as part of a symposium on the impact of online social media at the Annual Conference of British Psychological Society.

  • Too Much Media Could Hurt Marriage

    11 April 2013 Live Science

    Bernie Hogan's research reports that some people find using more media is detrimental to their relationship.

  • Social media could make dents in your love life

    10 April 2013 Economic Times (India)

    Report on Bernie Hogan's research into the effects of the use of social media on relationships.

  • Little love as dating websites face complaints over contracts

    4 March 2013 Independent.ie

    The European Consumer Centre in Dublin has seen a rise in the number of complaints since 2011 as more Irish singles use Internet dating sites.  The report refers to the OII report 'Me, My Spouse and the Internet.'

  • The 21 Winners Of The Facebook, Gates Foundation Education App Contest Are Making College Easier

    29 January 2013 TechCrunch

    College Connect, an app that visualizes social networks to help lower income students find better and more successful routes to university, is one of the winners of the College Knowledge Challenge. It was developed by an OII-MSU team.

  • Congratulations to the 20 Winners of the College Knowledge Challenge!

    23 January 2013 College Knowledge Challenge

    College Connect, an app that visualizes social networks to help lower income students find better and more successful routes to university, is one of the winners of the College Knowledge Challenge. It was developed by an OII-MSU team.

  • UK 'too heavy-handed' with Twitter and online trolls

    20 August 2012 BBC Radio 1

    In the aftermath of an abusive tweet aimed at UK Olympic diver, Tom Daley, Newsbeat on BBC Radio 1 took a look at reactions in the UK and other countries to online trolls. Bernie Hogan said the UK is 'incredibly heavy handed'.

  • OII Recognised as Educational Institution of the Year at Wikimedia UK's Annual Conference

    15 June 2012 Oxford Internet Institute

    The OII has been recognised as Educational Institution of the Year at the "UK Wikimedian of the Year" awards (12 May 2012). The award was made largely in recognition of the work by OII Research Fellow Dr Mark Graham to map and visualise Wikipedia data.

  • Wikipedia world: an interactive guide to every language. Infographic map

    4 April 2012 The Guardian

    In 'Show and Tell' on the Guardian Data Store, Simon Rogers, winner of the OII award for best internet journalist in 2011, highlights the Mapping Wikipedia project which shows millions of articles worldwide in a variety of languages.

  • Money can't buy me love - or can it?

    13 February 2012 Irish Times

    An article in the Irish Times timed for St Valentine's Day on the costs of dating refers to OII research on online dating.

  • Trendfear: Do you ever feel you're being left behind?

    30 January 2012 BBC News

    Can rapid innovation in technology create 'trendfear', a concern that we are missing out on something important? When is the tipping point when we need to know? Bernie Hogan comments that social media can make you feel you're missing the party.

  • Oxford University Teaching Awards for OII Faculty

    3 November 2011 Oxford Internet Institute

    We are extremely pleased to announce that three members of the OII teaching faculty are to receive awards from the University of Oxford, in recognition of their excellent contributions to the department's teaching over the past year.

  • 60 seconds with Bernie Hogan

    31 October 2011 Oxford Today

    The Oxford Alumni magazine interviews Bernie Hogan about social network sites and online relationships. He says the next step is to make the online world as natural as walking into a room full of friends.

  • Internet dating increasingly used by middle-aged

    28 October 2011 BBC Radio West Midlands

    Bernie Hogan was interviewed by BBC Radio West Midlands morning news show about his study into online dating as part of the BBC "Give an Hour" initiative to help people online (from 42:00 on the iPlayer clock).

  • The Plankton Generation

    4 August 2011 Daily Mail

    Bernie Hogan references OII research on online dating in an article on the dating prospects of middle-aged women and the partner choices of middle-aged men.

  • Why trust logging on when you can talk to friends face to face?

    19 June 2011 The Independent

    Why have over 100,000 UK users of Facebook left the social network? In an article exploring possible reasons, Bernie Hogan suggests the site may be a victim of its own success.

  • Gender-spotting tool could have rumbled fake blogger?

    17 June 2011 New Scientist

    Could specialist gender checking software have revealed the author of the Gay Girl in Damascus blog to be a man? Bernie Hogan tells New Scientist that there is a useful role for this technology.

  • Bernie Hogan interviewed on Radio Kent

    14 February 2011 BBC Radio Kent

    Bernie Hogan discusses the findings of an OII report on online dating

  • Bernie Hogan interviewed on Radio Oxford

    14 February 2011 BBC Radio Oxford

    Bernie Hogan discusses the findings of an OII report on online dating

  • Internet makes matches made in heaven

    14 February 2011 The Scotsman

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Internet playing Cupid for middle-aged people:study

    14 February 2011 Daily News and Analysis (India)

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Middle aged most likely to seek love on the web

    14 February 2011 Reuters

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Middle-aged 'look online for love'

    14 February 2011 Press Association

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Middle-aged are most likely to look for love online and a THIRD say they found partner on web

    14 February 2011 Daily Mail

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Middle-aged most likely to seek love on the web

    14 February 2011 Toronto Sun

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Middle-aged people looking for love online

    14 February 2011 The Times of India

    Coverage of an OII report on changes in online dating, part of the 'Me, My Spouse and the Internet' project.

  • Study: a third of us have used dating websites

    14 February 2011 University of Oxford

    An Oxford University study suggests that nearly one in three of us who use the Internet have visited online dating sites.

  • OII News: Digital Resources project, Child Safety Online, Keen and Sanger Webcast, Doctoral Studentship

    5 June 2008 Oxford Internet Institute

    New project on digitised scholarly resources, Online Safety for Children: 'Beyond Byron', Keen and Sanger Webcast: 'The Future of Knwowledge', blogging and press, Student Diary (including doctoral studentship)


  • Craigslist Discrimination paper accepted for City & Community

    Bernie Hogan on 12 Jun 2011 18:18PM

    What’s in a name? Is Bernie more likely to get a call back for an apartment than Jamal or Abdul? The answer is most likely, at least on Craigslist (and we have just as much reason to believe elsewhere as well) . We explore this issue in a new paper [...]

  • NodeXL / Network Workshop at UKSNA

    Bernie Hogan on 9 Jun 2011 21:39PM

    I’m giving a one day workshop at the upcoming UK Social Networks Association conference in Greenwich. The workshop is on Wednesday, July 6th. Registration is still open. Here’s the write up from the page on short course : From data to [...]

  • OII Network course 2011: A Showcase

    Bernie Hogan on 3 Jun 2011 17:19PM

    For the second year in a row, I co-taught the OII’s Online Social Networks course with Dr. Sandra Gonzalez-Bailon. Again this year we had some excellent studies and some excellent students. But I thought the graphs were so visually interesting, and [...]

  • What you can and can’t get from Facebook

    Bernie Hogan on 25 Nov 2010 15:42PM

    I have had several interesting requests for my NameGen program, including the much maligned desktop application that is not really active development (pending future grant money). What is interesting is the sorts of requests that come in based on [...]

  • Facebook’s “Download your Information” reviewed

    Bernie Hogan on 10 Nov 2010 20:56PM

    As part of Facebook’s march to capture as much of your life as possible while making you feel okay about it, last month they announced a “Download your Data” feature. This feature has been rolled out in waves, and happily, that wave lapped up on my shores [...]

  • (Face)Book week for Bernie

    Bernie Hogan on 16 Sep 2010 20:52PM

    Wow, what a week for Facebook and me! Nevermind the fact that results from the “So you want to be a scientist” project with Nina Jones went massive on BBC’s website (as the top story two days running with almost a million views). But [...]