Dr Greg Taylor
Greg Taylor's research focuses on the microeconomics of marketplaces that exist on, or are mediated by the Internet. Within this area, he is particularly interested in the industrial organisation of the Internet search engine industry, the design of electronic marketplaces, and the effect of their existence upon advertising and consumer search behaviour.
Greg has studied economics at undergraduate level at Loughborough University, and at MSc and PhD level at the University of Southampton.
Areas of Interest for Doctoral Supervision
Behaviour, markets, innovation, microeconomics, governance, public policy
economics, microeconomics of the Internet, microeconomic theory, industrial organisation, game theory, auction theory
Positions held at the OII
- Research Fellow, October 2009 -
August 2013 - January 2014
The aim of this study is to identify key challenges to the realisation of benefits from big data in the UK economy, along with pathways to overcoming these challenges.
- de Cornière, A. and Taylor, G. (2014) Integration and Search Engine Bias. RAND Journal of Economics.
- Taylor, G. (2013) Search Quality and Revenue Cannibalization by Competing Search Engines. Journal of Economics & Management Strategy 22 (3) 445467.
- Graham, M., Schroeder, R., and Taylor, G. (2013) Re: Search. Introduction to special issue on 'Search'. New Media & Society.
- Taylor, G. (2012) Defensive sniping and efficiency in simultaneous hard-close proxy auctions. Journal of Mathematical Economics 48 (1) 51–58.
- Taylor, G. (2011) The Informativeness of Online Advertising. International Journal of Industrial Organization 29 (6) 668-677.
- Taylor, G. (2014) Scarcity of Attention for a Medium of Abundance: An Economic Perspective. In W. H. Dutton and M. Graham (eds) Society and the Internet: How Information and Social Networks are Changing Our Lives, Oxford University Press, Oxford, UK.
- Taylor, G. (2013) Browsing, Salesmanship, and Search Obfuscation. Working Paper.
- Taylor, G. (2011) Attention Retention: Targeted Advertising and the Ex Post Role of Media Content. Working paper.
Courses taught at the OII
A general introduction to the economics of the Internet, and to economics as a tool for social research more generally, emphasising issues such as competition, asymmetric information, trust and privacy, auctions, and network economics.
DPhil students supervised at the OII
Design of Online Reputation Systems: An Economic Perspective
Recorded: 2 June 2015 Duration: 00:05:51
This option course for the OII MSc in "Social Science of the Internet" provides an introduction to the economics of the Internet and to economics as a tool for social research more generally.
Recorded: 28 February 2011 Duration: 00:11:23
Greg Taylor discusses the main themes of his lecture in the OII's "Society and the Internet" lecture series; how economics can be used as a powerful tool for understanding social and commercial interactions online.
5 April 2012 New Scientist
A study of 45 billion Google search enquiries by researchers at UCK reveals that the citizens of wealthy nations are more likely to seek information online about the future than those of poorer states. Greg Taylor comments.
3 November 2011 Oxford Internet Institute
We are extremely pleased to announce that three members of the OII teaching faculty are to receive awards from the University of Oxford, in recognition of their excellent contributions to the department's teaching over the past year.