Dr Greg Taylor

 Dr Greg Taylor

Greg's research focuses on the microeconomics of marketplaces that exist on, or are mediated by the Internet.

Email: greg.taylor@oii.ox.ac.uk

Tel: +44 (0)1865 287201


Greg Taylor's research focuses on the microeconomics of marketplaces that exist on, or are mediated by the Internet. Within this area, he is particularly interested in the industrial organisation of the Internet search engine industry, the design of electronic marketplaces, and the effect of their existence upon advertising and consumer search behaviour.

Greg has studied economics at undergraduate level at Loughborough University, and at MSc and PhD level at the University of Southampton.

Areas of Interest for Doctoral Supervision

Behaviour, markets, innovation, microeconomics, governance, public policy

Research interests

economics, microeconomics of the Internet, microeconomic theory, industrial organisation, game theory, auction theory

Positions held at the OII

  • Research Fellow, October 2009 -


Past projects




  • Taylor, G. (2014) Scarcity of Attention for a Medium of Abundance: An Economic Perspective. In W. H. Dutton and M. Graham (eds) Society and the Internet: How Information and Social Networks are Changing Our Lives, Oxford University Press, Oxford, UK.

Working papers


Courses taught at the OII

  • Internet Economics

    A general introduction to the economics of the Internet, and to economics as a tool for social research more generally, emphasising issues such as competition, asymmetric information, trust and privacy, auctions, and network economics.

DPhil students supervised at the OII

Current students



  • Online searches for future linked to economic success

    5 April 2012 New Scientist

    A study of 45 billion Google search enquiries by researchers at UCK reveals that the citizens of wealthy nations are more likely to seek information online about the future than those of poorer states. Greg Taylor comments.

  • Oxford University Teaching Awards for OII Faculty

    3 November 2011 Oxford Internet Institute

    We are extremely pleased to announce that three members of the OII teaching faculty are to receive awards from the University of Oxford, in recognition of their excellent contributions to the department's teaching over the past year.