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Culture, Creativity and Technology Group

digital distortion effects and fragmented views of weaving tools

Culture, Creativity and Technology Group

Elise Racine & Digit / https://betterimagesofai.org / https://creativecommons.org/licenses/by/4.0/

The challenge

How are digital technologies reshaping culture and cultural work? And what does this mean for the people who create, curate, and engage with culture? Our encounters with music, literature, art, film, and museums are increasingly mediated by digital platforms, tools, and interfaces. As researchers, the challenge is in understanding how platforms, tools, computational techniques and AI alter the ways cultural artefacts are produced, circulated, and valued.

Our research

100 year plan

The Culture, Creativity and Technology Group examines how digital technologies are transforming culture – from museums and heritage sites to music and creative work. Our research explores the opportunities and challenges that arise when culture is mediated through platforms, devices, algorithms, immersive technologies, and AI.

Our research includes:

  • How museums and heritage collections engage audiences through digital and immersive tools.
  • How platforms and algorithms shape cultural production, discovery, and taste.
  • How musicians and other cultural workers adapt to platform capitalism and AI.
  • How global digital culture reshapes everyday life.

Our impact

The group regularly publishes with students and early career researchers. Members of our group have been actively engaged in public engagement with research such as the Design, Interrupted and The Algorithmic Pedestal exhibitions.

We have hosted public-facing workshops such as the Flickr Foundation–OII event on protecting digital cultural assets for the long term and an ESRC-IAA funded workshop series on Measuring What Matters in cultural institutions.

We have worked with a range of cultural and heritage institutions, including Oxford University’s Gardens, Libraries and Museums, English Heritage, the National Trust, ArtUK, and the Flickr Foundation.

Alumni of the group now work in organisations including Adobe, the British Council, Flickr Foundation, FemLab (Utrecht University), Chatham House, and Leeds University.

Our members

Silhouette

Professor Dr Juan Ignacio Gallego Pérez

Universidad Carlos III de Madrid

Silhouette

Élodie Santos

PhD Candidate, HEC

Partners

Internal partners

  • Dr Janina Schupp (Jesus/Digital Hub)
  • Dr Katrin Wilhelm (SoGE/Psych/Regent’s)
  • Dr Rachel Delman and Alice Purkiss (Heritage/Humanities)

External partners

  • Dr Claes Thorén, Dr Lina Eklund, Dr Cecilia Rodehn (Uppsala University)
  • Prof. Danilo Dantas (HEC Montréal)
  • Prof. Michelle Christensen and Prof. Florian Conradi (UdK Berlin)
  • Olushola Ijanusi (CEO of Osp Creatives; Nigeria/UK)
  • Dr Seonok Lee (University of Groningen)
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