Economics plays a central role in policy, business, and competition regulation—not to mention debates on issues ranging from intellectual property to network neutrality. It’s important to understand how technology shapes economic life, and to study the economic and social implications of new market structures and business models.
Economic analysis can be used as a methodological toolset for rigorous thinking about important social issues, with strong positive and normative policy statements emerging naturally from this foundation.
The shift to cloud represents a reversal of the 1980s personal computing revolution: computation is moving from personal devices back into large, centralized facilities. This project seeks to understand the economic drivers of this reversal.
This project aims to reveal the determinants of success in entrepreneurship, startups and innovation ecosystems using data science and qualitative research methods.
This project seeks to apply the principles of AI for Fair Work, by using these as a benchmark for empirical on workers’ experiences of the implementation of AI systems in the workplace.
The latest opinion and comment from our researchers.
17 June 2025
Dr Adam Mahdi, Dr Ana Valdivia, Professor Greg Taylor, and Professor Kathryn Eccles are among the teaching faculty recognised for teaching excellence at Oxford.
3 March 2025
New analysis from researchers at the Oxford Internet Institute examines how businesses in the UK are responding to the hiring gaps in AI-related recruitment, and whether skills proficiency commands a higher salary than a higher education degree.
16 January 2025
Professor Mark Graham introduces a new framework for the field of development studies to help ensure real world impact and relevance in the digital age.
The Economist, 26 July 2025
Forget factories. There is a better answer to the continent’s jobs crisis
Newsweek, 23 June 2025
Though "Infinite Workday," might sound like the title of a sci-fi film, it's a reality for many Americans, according to a recent report from Microsoft.
New York Times, 21 June 2025
As countries race to power artificial intelligence, a yawning gap is opening around the world, with commentary from Prof Vili Lehdonvirta.
Professor of Economic Sociology and Digital Social Research
Vili Lehdonvirta is an expert on the politics and economics of digital platforms. His current research focuses on the geopolitics and geoeconomics of digital infrastructures.
Many of the OII’s faculty work on digital economies, including Vili Lehdonvirta, who is Professor of Economic Sociology and Digital Social Research at the Oxford Internet Institute. Lehdonvirta is an economic sociologist whose research focuses on digital technologies, such as apps, platforms, and marketplaces — how they are governed, how they shape the organization of economic activities, and with what implications to workers, consumers, businesses, and policy. His research has been published in the Journal of Management, New Media & Society, Sociology, and other leading academic journals.
Lehdonvirta is the principal investigator of iLabour, a major research project on online freelancing and the gig economy, funded by the European Research Council. He has also led research projects on online labour markets’ effects in rural areas and crowdworkers’ skill development. His other recent research takes a critical look at Bitcoin and blockchain. His previous research on virtual goods, virtual consumption and digital games is summarized in Virtual Economies: Design and Analysis, published by MIT Press and translated to Chinese by China Renmin University Press.
Lehdonvirta’s research draws on theories and approaches from economic sociology, new institutional economics, labour sociology, and science and technology studies. He and his students and postdoctoral researchers use a range of conventional social research methods as well as novel data science approaches. Lehdonvirta sits on the editorial boards of the journals Policy & Internet, The Information Society, Electronic Commerce Research and the Journal of International Business Policy.
Research into economics at the OII is carried out by faculty and students from diverse background. Some of our researchers were trained in economics, while others apply the lenses of other disciplines, like geography, sociology, and data science, to economic problems.
Associate Professor, Senior Research Fellow
Greg Taylor's research focuses on the economics of competition policy and regulation for digital and technology markets.
Professor of Internet Geography
Mark Graham is an economic geographer. His research focuses on digital labour, the gig economy, and digital inequalities. He is the author, most recently, of Feeding the Machine: The Hidden Human Labour Powering AI
Former Research Associate
Matthew Cole was a Postdoctoral Researcher with Fairwork, investigating global platforms. His research interests include the political economy of technology and platforms, particularly the transformation of work.
Advancing independent, evidence-based research to study the impact of data and algorithms on society. Making digital power visible and guiding the development of accountable tech infrastructure that better serve the public interest.
Investigating and addressing the systemic inequities embedded in digitally mediated labour and economic systems.
Investigating where digital infrastructure meets geopolitics
