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Professor Andrew Przybylski

Associate Professor, Senior Research Fellow

Andrew Przybylski

Associate Professor, Senior Research Fellow


Professor Przybylski is an experimental psychologist at the Oxford Internet Institute. His work is mainly concerned with applying psychological models of motivation and health to study how people interact with virtual environments including video games and social media. He is particularly interested in integrating open, robust, and reproducible science with evidence-based policymaking.

Areas of Interest for Doctoral Supervision

Psychology, digital games, virtual environments

Research Interests

Psychology, human motivation, video games, virtual environments

Positions at the OII

  • Director of Research, March 2018 - April 2022
  • Associate Professor, July 2017 -
  • Senior Research Fellow, December 2016 -
  • Research Fellow, September 2013 - December 2016


Integrity Statement

My research is currently supported by the Huo Family Foundation and the Economic and Social Research Council (ES/T008709/1 & ES/S00324X/1). In the preceding five years I have also worked on research grants provided The British Academy, John Fell Fund, The Diana Award, The Leverhulme Trust and the children’s charity Barnardo’s.

During this period, I have also engaged unpaid consultations with several organisations including UNICEF, the Organization for Economic Co-operation and Development, Facebook Inc., Google Inc., Epic Games, UKIE, The ParentZone, UKRI, DCMS, The Office of the Chief Medical Officer, The Academy of Medical Sciences, and the UK Parliament.

I conduct my research in line with the University's academic integrity code of practice.

News & Press


Current Courses

Experiments in Social Data Science

This option puts forward the experimental method as an essential element of social data science, which offers the potential to explain patterns or irregularities in human behaviour.

Experimental Approaches

This course will prepare students to interpret and practice the experimental method, an increasingly important area of social science research in general, as well as design of policy.