OII | Blake DiCosola

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Main photo credit: Blake di Cosola

About
Positions at the OII
Contact
Research
Supervisors at the OII

Blake di Cosola

About

Blake’s current research is sponsored by Tesco Labs. Previously, Blake was engaged in doctoral research at the Kellogg School of Management at Northwestern University in the United States.

Research Interests

Consumer Behaviour, Vice/Virtue Choice, Decision Making, Digital Health, Digital Self Tracking, Online Shopping, Social Influence, Human-Computer Interaction, Information and Communication Design

Positions at the OII

DPhil Student, October 2019 -
MSc Student, October 2017 - September 2019

Contact

blake.dicosola@oii.ox.ac.uk

Research

Projects

The Futures for Online Consumption

How might the future of consumption change how we track and monitor ourselves? This project will test different strategies for helping people make healthier choices in online food shopping.

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Elderly woman using smartwatch on country path

Connected Fitness: Can Online Fitness Communities Facilitate Social Connectedness?

This study will assess how self-tracking data shapes social communities and the support people that receive from them, mapping the roles that online fitness communities play in maintaining psychological and social wellbeing and social connectedness.

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Cartoon depiction of a person sitting with dog using smartphone

The A-Z of AI

The A-Z of AI is an interactive guide that allows anyone who is curious about AI to develop a baseline understanding of the technology.

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Supervisor at the OII

Professor Gina Neff

Professor of Technology & Society

Professor Neff is the Executive Director of the Minderoo Centre for Technology & Democracy at the University of Cambridge. She is a sociologist who studies innovation, the digital transformation of industries, and how new technologies impact work.

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Profile Contents

About

Research Interests

Positions at the OII

Contact

Research

Projects

The Futures for Online Consumption

Connected Fitness: Can Online Fitness Communities Facilitate Social Connectedness?

The A-Z of AI

Supervisor at the OII

Professor Gina Neff

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