As Artificial Intelligence becomes increasingly ubiquitous in the lives of internet users, it stands to have a profound influence on all digital interactions.
The dominant new technologies of any era have the potential to reshape everything from how we interact and relate to each other, to how our economies and political structures operate, to even our sense of personal identity. As such, it is important we use social science to investigate these changes and produce resources that build understanding, capacity and awareness.
The A-Z of AI is an entry-level guide to the basics of artificial intelligence, built in collaboration with Google and designed to help anyone get their bearings with a complex topic.
As one of the most complicated areas of computer science, AI has never been the easiest subject to navigate. While there is a great deal of information out there on AI, it’s not always easy to distinguish fact from fiction, or root out entry-level introductions among the educational material. This playful, educational tool walks first-timers through a few fundamental techniques, applications and considerations, that should equip them with the knowledge they need to join the conversation.
Professor of Technology & Society
Project role: Project Lead
Professor Neff is a sociologist who studies innovation, the digital transformation of industries, and how new technologies impact work. She has studied digital change in the media, health care, and construction industries.
DPhil Student
James is a DPhil student at the OII.
DPhil Student
Maggie’s research focuses on AI and the architectural design process. She considers the relationship between everyday algorithmic AI, used for image sourcing in ideation, and the acceleration of an aesthetic monoculture.
DPhil Student
Blake is a graduate of the OII and researches digital interventions that encourage consumers to make healthier decisions in online shopping contexts.
DPhil Student
Nayana is a DPhil researcher at the Oxford Internet Institute. Her research focuses on purpose-built storytelling platforms in India and the changing nature of writing online. In her work, she blends ethnographic methodology with literary practice.
With Professor Gina Neff
Leading sociologist, Senior Research Fellow and Associate Professor Gina Neff, Oxford Internet Institute, presents her guide to artificial intelligence, in association with Google
25 March 2020
Research from the Oxford Internet Institute (OII), part of the University of Oxford, reveals that less than half of Brits have a good understanding of AI and how it’s already being used in daily life.
25 March 2020
Analytics India Mag, 27 March 2020
To help amateurs understand what AI is in its truest form, The OII has partnered with Google to launch a portal that explains the how AI is created, its fundamentals and ethics, and how it is created.
Venture Beat - The Machine, 25 March 2020
The OII has partnered with Google to launch a portal with a series of explainers outlining what AI actually is—including the fundamentals, ethics, its impact on society, and how it’s created.
