Blake’s ¬†current research is sponsored by Tesco Labs. Previously, Blake was engaged in doctoral research at the Kellogg School of Management at Northwestern University in the United States.

Research Interests

Consumer Behaviour, Vice/Virtue Choice, Decision Making, Digital Health, Digital Self Tracking, Online Shopping, Social Influence, Human-Computer Interaction, Information and Communication Design

Supervisors at the OII

Gina Neff