Mobile search button
Oxford Internet Institute logo
  • Research
      • Research Overview
      • Research Areas
        • Digital Economies
        • Digital Knowledge and Culture
        • Digital Politics and Government
        • Education, Digital Life and Wellbeing
        • Ethics and Philosophy of Information
        • Information Geography and Inequality
        • Information Governance and Security
      • Research Programmes
      • Projects
      • Publications
        • Books
      • Policy
  • Study
      • Study Overview
      • Our Programmes
        • MSc in Social Data Science
        • MSc in Social Science of the Internet
        • DPhil in Social Data Science
        • DPhil in Information, Communication and the Social Sciences
      • Other Programmes
        • Recognised Student Programme
      • Open Days
      • Alumni Stories
      • International Students
      • Comprop Summer School
      • Summer Doctoral Programme
        • SDP Tutors
        • SDP Social Media Hub
        • SDP Alumni Gallery
  • People
      • OII People
        • Faculty
        • Research Staff
        • Research Associates
        • Administration
        • Visitors
        • Doctoral Students
        • Masters Students
        • Alumni
        • Advisory board
        • Senior Fellows
      • Vacancies
  • Events
      • Upcoming Events
      • Past Events
      • Seminar Series
      • Videos
  • About
      • About the OII
      • News
        • Press Coverage
        • Press Releases
        • Blog
      • Engage with us
        • Internet Leadership Academy
        • Visiting Policy Fellowship Programme
        • Alumni
      • Our History
      • Our Founding Donor
      • Giving to the OII
        • The Shirley Scholars Fund
      • Transparency
      • Find us
      • Follow us
      • Vacancies
      • Library
Oxford Internet Institute logo
Skip down to main content
Homepage icon
  • Research
      • Research Overview
      • Research Areas
        • Digital Economies
        • Digital Knowledge and Culture
        • Digital Politics and Government
        • Education, Digital Life and Wellbeing
        • Ethics and Philosophy of Information
        • Information Geography and Inequality
        • Information Governance and Security
      • Research Programmes
      • Projects
      • Publications
        • Books
      • Policy
  • Study
      • Study Overview
      • Our Programmes
        • MSc in Social Data Science
        • MSc in Social Science of the Internet
        • DPhil in Social Data Science
        • DPhil in Information, Communication and the Social Sciences
      • Other Programmes
        • Recognised Student Programme
      • Open Days
      • Alumni Stories
      • International Students
      • Comprop Summer School
      • Summer Doctoral Programme
        • SDP Tutors
        • SDP Social Media Hub
        • SDP Alumni Gallery
  • People
      • OII People
        • Faculty
        • Research Staff
        • Research Associates
        • Administration
        • Visitors
        • Doctoral Students
        • Masters Students
        • Alumni
        • Advisory board
        • Senior Fellows
      • Vacancies
  • Events
      • Upcoming Events
      • Past Events
      • Seminar Series
      • Videos
  • About
      • About the OII
      • News
        • Press Coverage
        • Press Releases
        • Blog
      • Engage with us
        • Internet Leadership Academy
        • Visiting Policy Fellowship Programme
        • Alumni
      • Our History
      • Our Founding Donor
      • Giving to the OII
        • The Shirley Scholars Fund
      • Transparency
      • Find us
      • Follow us
      • Vacancies
      • Library
  • Home >
  • Videos >
  • Trust in the Internet as an Experience Technology

    • Recorded:

      6 November 2006

    • Duration:

      00:51:50

    About this video

    Bill Dutton, Director of the OII, summarizes and discusses his article ‘Trust in the Internet as an experience technology’ which appears in the iCS Journal (iCS 9:433-451). The paper explores trust in cyberspace based on an analysis of data from an OII Oxford Internet Survey (OxIS) conducted using a multi-stage, national probability sample in Great Britain. Various perspectives are highlighted on the meaning of trust, drawing on findings from OxIS to explore and refine key social determinants of cybertrust.

    Evidence from this research provides fresh insights into the factors shaping trust in the Internet, arguing that cybertrust, defined as a confident expectation, is influenced by experience, defined operationally by several indicators of proximity to the Internet, in ways shaped by educational background. The potential for using these results to better understand the role of trust on Internet use is addressed, as well as the more indirect implications for reinforcing digital divides.

    Dutton, W.H. and Shepherd, A. (2006) Trust in the Internet as an experience technology. Information, Communication & Society 9:433-451.

    This event is part of a series of webcasts linked to the Information,
    Communication & Society (iCS) Journal.

    About the speaker

    • Professor William H. Dutton

      Director of the Oxford Internet Institute
    • Brian Loader

      Editor of iCS

    Related Videos

    Youtube Video
    Fake video play symbol
    OxDEG: Deceitful media: Artificial Intelligence and social life after the Turing Test
    Youtube Video
    Fake video play symbol
    Root Systems, Land Cultivation, and Hurricanes: The Benefits and Limitations of Applying Ecological Metaphors to Information Dysfunction
    Youtube Video
    Fake video play symbol
    When Does it Pay Off to Learn a New Skill? Revealing the Complementary Benefits of Cross-Skilling
    Youtube Video
    Fake video play symbol
    Tristan Harris in conversation with Professor Victoria Nash
    Youtube Video
    Fake video play symbol
    Reconfigure: Feminist Action Research in Cybersecurity Report Launch
    Youtube Video
    Fake video play symbol
    OxDEG: The performance of (many) selves in everyday digital life: immersive cohabitation and self-portraiture as a viable ethnographic method
    Youtube Video
    Fake video play symbol
    The Digital Lives of Black Women in Britain in Times of Crisis
    Youtube Video
    Fake video play symbol
    Understanding anti-vaxx communities on social media
    Youtube Video
    Fake video play symbol
    OxDEG: Civic Technology and ethnography: navigating theory, politics and power
    Youtube Video
    Fake video play symbol
    Video game play is positively correlated with well-being
    Youtube Video
    Fake video play symbol
    Destroy the Internet Advertising Economy with this One Weird Trick
    Youtube Video
    Fake video play symbol
    How Social Media Disrupts Our Elections, Our Economy, and Our Health
    Youtube Video
    Fake video play symbol
    OxDEG: Music Videos and Prosthetic Memories in Pakistan’s Coke Studio
    Youtube Video
    Fake video play symbol
    There’s an app for that: Tech governance during COVID-19
    Youtube Video
    Fake video play symbol
    Understanding Digital Racism After COVID-19
    Youtube Video
    Fake video play symbol
    Are We Really Living in an Infodemic? Deconstructing a Buzzword
    Youtube Video
    Fake video play symbol
    OxDEG: Do we need a canonised digital social research?
    Youtube Video
    Fake video play symbol
    Data, Governance and Geopolitics
    Youtube Video
    Fake video play symbol
    Equal Voices Building an Equal Society – Digital Protest and Revolution in Belarus
    Youtube Video
    Fake video play symbol
    The Fairwork Foundation: Strategies for Improving Platform Work
    Youtube Video
    Fake video play symbol
    The Tech Response to COVID-19
    Youtube Video
    Fake video play symbol
    Digital Insight and Business Intelligence in Local Gov 2020
    Youtube Video
    Fake video play symbol
    OxDEG Digital Ethnographic Methods Surgery 2
    Youtube Video
    Fake video play symbol
    What Big Tech does to discourse, and the forgotten tech tool that can make tech less big with Cory Doctorow
    Youtube Video
    Fake video play symbol
    Global Fact 7: Fakes, misinformation and fact-checking
    Youtube Video
    Fake video play symbol
    ‘Lie Machine’s’ UK book launch
    Youtube Video
    Fake video play symbol
    Monitoring health misinformation: An early-detection methodology for fact-checkers
    Youtube Video
    Fake video play symbol
    Countering the COVID-19 Misinfodemic with Text Similarity and Social Data Science
    Youtube Video
    Fake video play symbol
    Alumni Challenges: Rae Dinh
    Youtube Video
    Fake video play symbol
    Data, data (science), get us out of here! Recommendations for resilient and fair policy-making in a crisis
    Youtube Video
    Fake video play symbol
    Alumni Challenges: Andrew Bulovsky
    Youtube Video
    Fake video play symbol
    OII Alumni Challenges: Carla Intal
    Youtube Video
    Fake video play symbol
    Why Fairness Cannot Be Automated: Bridging the Gap Between EU Non-Discrimination Law and AI
    Youtube Video
    Fake video play symbol
    The risks of trusting AI for national defence purposes
    Youtube Video
    Fake video play symbol
    COVID-19 apps and their ethical considerations
    Youtube Video
    Fake video play symbol
    ‘Lie Machine’s’ Book launch Q&A session
    Youtube Video
    Fake video play symbol
    The good, the Bad, and the Ugly Data
    Youtube Video
    Fake video play symbol
    ‘AI and Religious Beliefs’ with Yorick Wilks
    Youtube Video
    Fake video play symbol
    Misinformation, media and trust
    Youtube Video
    Fake video play symbol
    Coronavirus News and Information on YouTube: A Content Analysis of Popular Search Terms
    Youtube Video
    Fake video play symbol
    Switched to remote: trust, collaboration networks, and leadership challenges in organisations working from home
    Youtube Video
    Fake video play symbol
    Professor Gina Neff presents ‘The A to Z of AI’
    Youtube Video
    Fake video play symbol
    Victoria Nash delivers the OII London Lecture
    Youtube Video
    Fake video play symbol
    Privacy, identity, and autonomy in the age of big data and AI
    Youtube Video
    Fake video play symbol
    Parlia: building an encyclopaedia of opinion by Turi Munthe
    Youtube Video
    Fake video play symbol
    Discover Oxford AI
    Youtube Video
    Fake video play symbol
    Sandra Wachter: Exploring fairness, privacy and advertising in an algorithmic world
    Youtube Video
    Fake video play symbol
    I am large, I contain multitudes
    Youtube Video
    Fake video play symbol
    Professor Andrew Przybylski delivers the OII London Lecture
    Youtube Video
    Fake video play symbol
    Dr Bernie Hogan explains why we’re supporting Get Online Week 2019
    Oxford Internet Institute
    1 St Giles, Oxford, OX1 3JS, UK

    +44 (0)1865 287210

    General: enquiries@oii.ox.ac.uk
    Press: press@oii.ox.ac.uk

    FOLLOW US:

    Facebook link
    Twitter link
    YouTube link
    LinkedIn link
    Instagram link

    INFORMATION FOR:

    • Prospective students
    • Alumni
    • Job seekers
    • Media
    • Policy makers
    • Terms of Use
    • Copyright Policy
    • Privacy Policy
    • Cookie Statement
    • Accessibility Statement for Oxford Internet Institute websites

    © University of Oxford for the Oxford Internet Institute 2016. This work may be copied freely for non-commercial research and study. If you wish to do any of the other acts restricted by the copyright you should apply in writing to the Director of the Institute at 1 St Giles', Oxford OX1 3JS, England. Please see our Copyright Policy for further information.