A qualitative study of how individuals view and manage unwanted email, particularly spam, based on semi-structured interviews of users.
Quantitative data from the 2003 Oxford Internet Survey (OxIS) was supported by a qualitative study of how individuals view and manage unwanted email, particularly spam. This study was then expanded to incorporate a broader focus on how individuals manage email more generally. Twenty people were interviewed through qualitative, semi-structured interviews.
- Haddon, L. (2005) Managing email: the UK experience. Oxford Internet Institute Research Report No. 9, University of Oxford.