Presence research focuses on understanding and controlling the cognitive experience of being somewhere, or someone: we are analysing social impact scenarios to raise and address potential ethical and policy issues relating to Presence technologies.


How do we create the experience we call reality?  How are rapidly evolving interaction technologies changing it? Presence is a field studying the science, technology and social impact of digitally mediated interaction. It consists of research strands studying how to produce “real”-feeling experiences and the impact of associated technologies on social dynamics.  Presence is intensely interdisciplinary, requiring collaboration in fields as diverse as Human and social cognition, human-machine interaction and machine cognition.


Peach was a three year FP6 Coordination Action (CA) on Presence led by Starlab Barcelona. The CA was financially supported by the European commission under the Future Emerging Technologies (FET) – Information Society Technology (IST) programme nursery of novel and emerging scientific ideas.

European Commission




  • Schroeder, R., Meyer, E. and Ziewitz, M. (2009) "Social, Ethical, and Legal Issues in Presence Research and Applications. EC Report for Peach FP6 Coordination Action" In: Social, Ethical, and Legal Issues in Presence Research and Applications. European Commission.