Skip down to main content

AI is not photography: AI, cultural categories, and occupational legitimacy.

AI is not photography: AI, cultural categories, and occupational legitimacy.

Project Contents

Main photo credit: This image was generated using AI

Overview

In early 2023, Boris Eldagsen won the World Photography Organization’s Sony World Photography Award for his work ‘The Electrician’. The photograph depicts two women, one holding the other’s shoulders, both gazing away from the camera. This highly emotional image did not, however, carry off the prize. Eldagsen declined the award and admitted to the organisers that he had used AI to create the image. At the awards ceremony in London, he stated that ‘AI images and photographs should not compete with each other in an award like this. They are different entities. AI is not photography’.

The resulting media storm brought much needed scrutiny to the question of how AI has intruded into the work of creative professionals, and the extent to which systems of professional gatekeeping, creative peer review, categorisation and valorisation have been compromised by new AI tools and practices. This exploratory research project seeks to shed light on these vulnerabilities by examining the extent to which AI is intruding into spheres of professional legitimacy for photographic work.

The project will explore the intrusion of AI in photography through three discrete research phases: an ethnographic study of the new category of ‘virtual photography’ on Flickr.com, visual analysis to understand the nature of the images uploaded to this new category, and a survey of professional photographers to gauge the reception of AI in production and post-production of photographs. The project will attempt to situate the current debates on AI and photography within an historical context in which new technologies threaten and expose notions of what constitutes ‘art’ and creative practice.

Photo: This image was generated using AI

Key Information

Funder:
  • Dieter Schwarz Stiftung gGmbH
  • Project dates:
    April 2024 - March 2025

    Related Topics:

    Privacy Overview
    Oxford Internet Institute

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    Strictly Necessary Cookies
    • moove_gdrp_popup -  a cookie that saves your preferences for cookie settings. Without this cookie, the screen offering you cookie options will appear on every page you visit.

    This cookie remains on your computer for 365 days, but you can adjust your preferences at any time by clicking on the "Cookie settings" link in the website footer.

    Please note that if you visit the Oxford University website, any cookies you accept there will appear on our site here too, this being a subdomain. To control them, you must change your cookie preferences on the main University website.

    Google Analytics

    This website uses Google Tags and Google Analytics to collect anonymised information such as the number of visitors to the site, and the most popular pages. Keeping these cookies enabled helps the OII improve our website.

    Enabling this option will allow cookies from:

    • Google Analytics - tracking visits to the ox.ac.uk and oii.ox.ac.uk domains

    These cookies will remain on your website for 365 days, but you can edit your cookie preferences at any time via the "Cookie Settings" button in the website footer.