Ulrike joined the Oxford Internet Institute in 2010 as a master’s student. In her MSc thesis entitled “Patient trust in Internet-based health records: an analysis across operator types and levels of patient involvement in Germany” she researched different factors influencing trust in health records online. The dissertation was awarded the 2011 OII MSc Thesis Prize and has been published in the peer-reviewed journal Policy & Internet.

Her doctoral thesis was about how Internet use affects health outcomes, i.e. how looking up health information or getting social support online influences how often people go to see a doctor, and their health perception in general. For this research, Ulrike employed a mixed methods approach using spatial microsimulation modelling and interviews in England. She was supervised jointly by Professor Rebecca Eynon and Professor John Powell, funded by the Clarendon Fund, the Economic and Social Research Council (ESRC) and a Balliol College Dervorguilla scholarship.

Besides her doctoral thesis, Ulrike is the co-founder of Connected Life, a multi-disciplinary conference for emerging Internet research initiated in 2014, and worked as Teaching Assistant for the MSc course Advanced Quantitative Analysis. She was also a Researcher on the Oxford Internet Surveys (OxIS) project as well as the OECD-commissioned project “Big Data for Advancing Dementia Research“, whose findings were presented to the health ministers of WHO member states at the First WHO Ministerial Conference on Global Action Against Dementia in Geneva in March 2015. More recently she led the project “European E-Prescriptions: Benefits and Models for Expansion” at the Cyber Studies Programme at the Department of Politics and International Relations, funded with a grant from the European Social Fund and the Estonian government.

Before joining the OII, Ulrike received a Bachelor of Science from European University Viadrina in Frankfurt/Oder (Germany) and a Licentiate degree from the Catholic University of Córdoba (Argentina). Since 2009 she has been working as a business technology consultant at McKinsey & Company, where she advises healthcare organisations around the globe primarily on questions of business intelligence and data management.

Research interests

healthcare, eHealth, health information systems, mixed methods, spatial microsimulation

Positions held at the OII

  • Research Associate, July 2016 – November 2019
  • DPhil Student, October 2013 – June 2016
  • MSc student, October 2010 – September 2011

Supervisors at the OII


Current projects

  • OxIS: Oxford Internet Surveys

    Participants: Grant Blank

    Research on access, use and attitudes to the Internet in Britain based on biennial surveys covering (for example) digital and social inclusion and exclusion, mobile use, social media, safety and privacy concerns, Internet regulation, and behaviour.

Past projects

  • Big Data for Advancing Dementia Research

    Participants: Professor Ralph Schroeder, Professor Eric T. Meyer, Ulrike Deetjen

    The aim of this study is to undertake an in-depth examination of the practices in data sharing to advance the science of dementia and other age-related neurodegenerative diseases.


Journal articles


  • Deetjen, U., Meyer, E. and Schroeder, R. (2015) "Big data for advancing dementia research: An evaluation of data sharing practices in research on age-related neurodegenerative diseases" In: OECD Digital Economy Papers. Paris: OECD Publishing.