Dr. Pu Yan is a researcher at Oxford Internet Institute. She is currently working on the project "What Do 'the People' Want?", which explores the use of digital media and the rise of populism in six countries using computational social science methods.
Dr. Pu Yan is a post-doctoral researcher at Oxford Internet Institute. Her research interests include online information-seeking behaviour, digital divides, and the use of digital media for everyday life. She is currently working on the project “What Do ‘the People’ Want? “, which combines traditional social science approaches and computational social science methods to understand the use of digital media and the rise of populism in six countries. Before joining the Oxford Internet Institute, she obtained an undergraduate degree (Honour) in Journalism and Communication from Tsinghua University in 2014, and a master’s degree (Distinction) in Social Science of the Internet from Oxford Internet Institute in 2015.
information seeking practices; digital media; computational social science; Chinese Internet
Positions held at the OII
- DPhil student, October 2015 – 2019
- MSc student, October 2014 – September 2015
- (2020) “Living in the Era of Attention-grabbing Designs”: The Internet and Misinformation in Everyday Life in China. the 70th Annual International Communication Association Conference.
- (2019) "Pulling, encountering or through proxies? Everyday life information seeking and the use of the Internet in China", 17th Chinese Internet Research Conference, “Digital Cultures: Chinese Internet and Beyond”. Chinese Internet Research Conference.
- (2019) Digital divide in the adoption and use of the Internet in everyday life: Comparative study in rural and urban Middle China. the 69th Annual International Communication Association (ICA) Conference, Washington D.C., USA, 24 – 28 May 2019.
- (2019) "Information Bridges: Understanding the Informational Role of Network Brokerages in Polarised Online Discourses", Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)Lecture Notes on Computer Science. iConference. Springer International Publishing. 11420 LNCS 377-388.
- (2020) "Digital inequalities 2.0: Legacy inequalities in the information age", First Monday.
- (2020) "The Next Billion Users: Digital Life Beyond the West", INTERNATIONAL SOCIOLOGY. 35 (2) 231-234.
- (2019) "Variations in the Adoption and Use of Mobile Social Apps in Everyday Lives in Urban and Rural China", Mobile Media and Communication. 8 (3) 318-341.
- (2017) "Two Diverging Roads: A Semantic Network Analysis of Chinese Social Connection (“Guanxi”) on Twitter", Frontiers in Digital Humanities. 4 (11) 11.
- (2016) "After Access: Literature Review on the Social Science Research of the Rural Internet [超越“连接”：社会学视角下的农村互联网]", China Internet [互联网天地].
- (2016) "Risks and challenges in behavioural research using social big data[互联网社交大数据下行为研究的机遇与挑战]", China Statistics [中国统计].
- The Public-Private Partnership (PPP) model in the development of e-commerce and digital skills training in rural China.
- (2019) Chinese Pastoral. Logic Megazine.
I conduct my research in line with the University's academic integrity code of practice.