Dr Pu Yan is a researcher at Oxford Internet Institute. Her research interests include online information behaviour, digital divides, and the use of digital media in everyday life. She is currently working on the project “What Do ‘the People’ Want? “, which combines traditional social science approaches and computational social science methods to understand the use of digital media and the rise of populism in six countries. Before joining the Oxford Internet Institute, she obtained an undergraduate degree (Honour) in Journalism and Communication from Tsinghua University in 2014, and a master’s degree (Distinction) in Social Science of the Internet from Oxford Internet Institute in 2015.

Research interests

information seeking practices; digital media; computational social science; Chinese Internet; digital divides

Positions held at the OII

  • Researcher, October 2019 –
  • DPhil student, October 2015 – 2019
  • MSc student, October 2014 – September 2015

Conference papers

  • YAN, P.U. (2020) “Living in the Era of Attention-grabbing Designs”: The Internet and Misinformation in Everyday Life in China. the 70th Annual International Communication Association Conference.
  • YAN, P.U. (2019) "Pulling, encountering or through proxies? Everyday life information seeking and the use of the Internet in China", 17th Chinese Internet Research Conference, “Digital Cultures: Chinese Internet and Beyond”. Chinese Internet Research Conference.
  • YAN, P.U. (2019) Digital divide in the adoption and use of the Internet in everyday life: Comparative study in rural and urban Middle China. the 69th Annual International Communication Association (ICA) Conference, Washington D.C., USA, 24 – 28 May 2019.
  • Yan, P. (2019) "Information Bridges: Understanding the Informational Role of Network Brokerages in Polarised Online Discourses", Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)Lecture Notes on Computer Science. iConference. Springer International Publishing. 11420 LNCS 377-388.

Journal articles


  • YAN, P.U. The Public-Private Partnership (PPP) model in the development of e-commerce and digital skills training in rural ChinaPathways for Prosperity Commission Background Paper Series. The pathways for prosperity commission.

Audio/visual media

  • YAN, P.U. (2019) Chinese Pastoral. Logic Megazine.



Integrity Statement

I conduct my research in line with the University's academic integrity code of practice.