Stuart leads the global strategy and product teams at Wavemaker, one of the world’s most successful media and communications planning companies. He works to develop the technologies and capabilities that help L’Oréal, Danone, Netflix, Mondelez, Coinbase, Tik Tok and many other brands find and grow customers.
Stuart’s interest in technology, behavioural science and consumer insight has resulted in his leading communications planning for many government departments, including a decade advising Public Health England. In an advertising career of 25 years Stuart has been a copywriter, a client and a strategist and has worked for technology brands in the UK, the US and Singapore; including Apple, Nokia, Oracle, Microsoft, Activision and BT. Stuart has been a member of the IPA Behavioural Economics Steering Group, a Cannes Lion Jury member, a committee member of the Account Planning Group and a communications advisor to several national politicians.
Stuart is currently completing a Postgraduate Diploma in AI for Business at the Said Business School in Oxford. At the OII he will be researching the ways that Web3 technologies and communities alter how consumers and citizens make decisions and use artifacts to display status and membership.
Web3 Communities, Artifacts, Creators, DAOs
With Stuart Bowden, and Aleksandra Grabowska
Whilst 92% of GenX are on social platforms daily they are the subject of less than 5% of platform research
