Benedetta Mammi
MSc Student
Benedetta Mammi
MSc Student
Benedetta is a student on the MSc in Social Science of the Internet programme. Her research focuses on the philosophy and ethics of information and communication technologies, particularly in the context of consumer behaviour and technology design and how they relate to socioeconomic systems.
Prior to this, Benedetta gained professional experience in the field of digital technology. She held Strategy Operations roles at TikTok, where she investigated human-computer interaction and the commodification of digital life, analysing community dynamics, news feed algorithms, and user engagement strategies. She also has experience in the health-tech space, leading product development and go-to-market strategy for an online health personalisation platform.
Philosophy; Ethics; Persuasive technology; Behavioural economics; Human-computer interaction; Social psychology; Consumerism; Product design; Dark patterns; Advertising.