Dr Robert Prey
Associate Professor of Digital Culture
Robert Prey studies the relationship between technology, culture and capitalism. His current focus is the creative labour of musicians as they adapt to online platforms around the world.
Benedetta is a graduate researcher at the Oxford Internet Institute whose work bridges industry and academia to examine how emerging digital platforms reconfigure markets, consumer practices and institutional power. She is completing the MSc in Social Science of the Internet programme where her dissertation traces the evolution of platform-led commerce in Western economies—a project that will expand into doctoral research at the Institute from October 2025.
Before Oxford, Benedetta spent several years in London’s tech sector covering strategy and growth roles. She holds an International Management BSc from King’s College London and continues to advise early-stage ventures on product and go-to-market strategy.
Information Systems; Platform Capitalism; Political Economy; Sociology and Behavioural Economics; Consumerism; Philosophy.