Dr Aleks Krotoski is a researcher and journalist who writes about and studies technology and interactivity. She is a fellow of the Royal Society of Arts, the Researcher-in-Residence at the British Library (June 2010 – July 2011) and serves on the Advisory Groups of the National Media Museum and

Aleks’ academic work focuses on the makeup of online relationships, online influence, and information diffusion through the social networks of the Web. Her PhD thesis in Social Psychology (University of Surrey, 2009) examines how attitudes cluster and behaviours spread through online communities, focusing on the subjective experiences of social identity, trust and credibility. She is currently writing a book examining the offline effects of online interactions for community and identity processes.

Aleks’ interests in online methodologies include data gathering techniques for both qualitative and quantitative studies – from participant observation in virtual worlds and synchronous computer-mediated interviews to quantitative data scraping – with a particular emphasis on the ethics of conducting research via the Web. She has been working with the OII, the Web Science Trust and the British Library to define ethical uses of new technologies by researchers, by engineers and by the general public.

She writes for The Guardian and Observer newspapers. Her writing also appears on BBC Technology, Nature, New Statesman, Times Higher Education, MIT Technology Review and The Telegraph. In 2009, she completed the BBC 2 television series Virtual Revolution about the economic, political, interpersonal and psychological implications of the Internet.

Positions held at the OII

  • Research Associate, October 2010 – November 2019


  • The Information Revolution

    Recorded: 11 October 2010

    Duration: 00:03:18

    Aleks Krotoski discusses the main themes of her lecture in the OII's "Society and the Internet" lecture series, tracing some of the most important developments in social uses of information technologies.


  • Changing Behaviour: Participation, Influence and Impact

    18 March 2013

    A defining characteristic of digital media is interaction but how active is the UK online population? In terms of user engagement can digital channels really inspire action and behavioural change; what alternatives prove most captivating?