New survey finds majority of internet users have a positive experience online, but potential for digital divide to widen
9 September 2019
Research from the Oxford Internet Institute (OII), part of the University of Oxford, has revealed a rapid increase in use of the internet for commercial, banking and entertainment purposes. The number of people paying bills online, watching films and TV series’ and streaming music via the internet has increased significantly since 2013.
However, there is a growing divide in experience and perception between those who use the internet and those who do not, which could lead to non-users potentially missing out on access to key services, widening the “digital divide”.
The findings of the 2019 Oxford Internet Survey (OxIS) show that while harmful experiences on the internet like viruses or theft of credit card details have not increased, 72% of non-internet users believe the internet threatens privacy, compared to 52% of those who actually use the internet.
Internet users are also far more likely to believe “technology makes things better” – 79% of users agree with that sentiment, compared to just 29% of non-users.
Dr Grant Blank, Survey Research Fellow, Oxford Internet Institute, and author of the survey, said:
“The majority of people are having positive experiences of internet use, regularly going online to watch their favourite shows or pay their utility bills.
“However there is a widening perception gap between internet users and non-users, with non-users resolutely avoiding the internet. Often these non-users are from low income groups, where being online could potentially improve their quality of life.
“There’s an interesting paradox here with internet users being less likely to take action to protect their privacy while non-users tend to be put off by privacy concerns. These concerns could perpetuate the digital divide, with many people missing out on the benefits of the internet, such as access to health information, employment opportunities and reduced prices online.
“There is a real opportunity to engage with non-users to address their concerns and help them understand the opportunities the internet can bring. We hope this survey contributes to the public debate about what further steps can be taken to narrow the digital divide.”
The Oxford Internet Survey 2019 is sponsored by the Department for Digital, Culture, Media and Sport (DCMS), BT and Google.
Minister for Digital Matt Warman MP said:
“It is great to see an increasing number of people are reaping the huge benefits of being online. From paying bills, streaming their favourite songs to connecting with friends and family across the globe.
“To help more people get online we launched our £400,000 Digital Inclusion Fund to help older and disabled people get online and acquire new digital skills. Through our Digital Skills Partnership we are continuing to work with our partners across the public, private and charity sectors to boost people’s capability and confidence in a collaborative way so everyone can benefit from our world-leading digital economy.”
Andy Wales, Chief Digital Impact and Sustainability Officer, BT said:
“Helping motivate people who lack confidence to get online is essential to bridge the digital divide. BT is passionate about building people’s digital skills and helping them to navigate new technologies to improve their lives and drive better productivity for the UK economy.”
Commercial and leisure use of the internet
- Almost all forms of online commercial activity have increased sharply in the last six years, with a significant rise in the number of people using the internet to pay bills. 83% of internet users now pay their bills online, up from 59% in 2013.
- 72% of internet users watch films and series on platforms such as Netflix and Amazon Prime, up from just 49% in 2013.
- People are increasingly going online to follow their favourite celebrities, with 66% of users in 2019 using platforms such as Instagram and Twitter to do so, up from 44% in 2013.
- Listening to music online has increased, with 76% of users now using channels such as Spotify and YouTube to stream their favourite songs, compared to 64% in 2013.
Reasons for not being online
- Among non-internet users 69% cite “lack of interest” as the main reason for not being online, down from 82% in 2013.
- 18% of non-users cite a lack of knowledge as a reason not to go online, with 10% expressing privacy concerns.
- Financial barriers are another reason for not accessing the internet; 40% of non-users report annual incomes below £12,500.
Internet risks declining
- Internet users believe the risks of internet use are stable or declining, with 52% of users reporting concerns about computer malware and viruses in 2019, compared to 69% in 2013.
- The number of people receiving malware or viruses has decreased since 2013, down from 30% in 2013 to 12% in 2019. Alongside this, the proportion of respondents take steps to protect themselves against malware or a virus has fallen dramatically, down from 76% in 2013 to just 33% in 2019.
User-created content online
- The use of the internet for various forms of content production has been much more stable in the last six years. Posting on social media remains the most popular form of content production, up 8 percentage points to 79% of internet users in 2019.
- Other activities such as selling products online remain stable at just over 40% of internet users
- Maintaining a personal website is up 5 percentage points at 23% and posting your own pictures is up 6 percentage points at 69% respectively.
- Writing a blog has declined by 6 percentage points at 14% of internet users in 2019, perhaps reflecting the emergence of “threads” and the option to write longer posts and notes on platforms such as Facebook and Twitter.
Attitudes to online advertising
- New for 2019, the survey also examined whether people were comfortable with targeted online advertisements. 68% of internet users surveyed dislike the use of targeted advertising and the use of tracking data for commercial purposes.
Notes to Editors
The OxIS 2019 survey is the seventh in a series, with previous surveys carried out in 2003, 2005, 2007, 2009, 2011 and 2013. Each survey has used a multi-stage national probability sample of about 2000 people in Britain. Launched by the Oxford Internet Institute (OII) in 2003, OxIS is the only ongoing survey of internet use in Britain. OxIS provides the UK contribution to the World Internet Project (WIP), an international collaborative project that joins over two dozen nations in studies of the social, economic and political implications of the Internet.
About the Oxford Internet Institute (OII)
The Oxford Internet Institute (OII) is a multidisciplinary research and teaching department of the University of Oxford, dedicated to the social science of the Internet. Drawing from many different disciplines, the OII works to understand how individual and collective behaviour online shapes our social, economic and political world. Since its founding in 2001, research from the OII has had a significant impact on policy debate, formulation and implementation around the globe, as well as a secondary impact on people’s wellbeing, safety and understanding. The OII takes a cross-disciplinary approach to tackling society’s big questions, with the aim of positively shaping the development of the digital world for the public good.