It was a real honour today to speak with some of the alumni (a new word for Oxford) of the Oxford Internet Institute’s DPhil programme. A number came together to celebrate the 10th anniversary of the DPhil. It began four seemingly long years after I became the OII’s founding director in 2002. So while I have retired from Oxford, it was wonderful to return virtually to congratulate these graduates on their degrees.
The programme, like the OII itself, was hatched through four years of discussions around how the Institute (which is a department at Oxford University) should move into teaching. Immediately after my arrival we began organizing the OII’s Summer Doctoral Programme (SDP), which was an instant success and continues to draw top doctoral students from across the world who want to hone their thesis through an intensive summer programme with other doctoral students focused on Internet studies. The positive experience we had with this programme led us to move quickly to set up the DPhil – and four years is relatively quick in Oxford time.
As I told our alumni, the quality of our doctoral students has been largely responsible for the esteem the OII was able to gain across the university and colleges of Oxford. That and the international visibility of the OII enabled the department to later develop our Masters programme, and continue to attract excellent faculty and students from around the world. 
I am certain the OII DPhil programme has and will continue to progress since I left Oxford in 2014, such as in adding such strong faculty as Phil Howard and Gina Neff. However, I believe its early success was supported by four key principles that were part of our founding mission:
First, it was anchored in the social sciences. The OII is a department within the Division of Social Sciences at Oxford, which includes the Law Faculty. In 2002, but even since, this made us relatively unique given that so many universities, particular in the USA, viewed study of the Internet as an aspect of computer sciences and engineering. It is increasingly clear that Internet issues are multidisciplinary, and need a strong social science component that the social sciences should be well equipped to contribute. Many social sciences faculty are moving into Internet studies, which has become a burgeoning field, but the OII planted Internet studies squarely in the social sciences.
Secondly, our DPhil emphasized methods from the beginning. We needed to focus on methods to be respected across the social sciences in Oxford. But also we knew that the OII could actually move the social sciences forward in such areas as online research, later digital social science, and big data analytics as applied to the study of society. The OII did indeed help move the methods in the social sciences at Oxford into the digital age, such as through its work on e-Science and digital social research.
Thirdly, while it is somewhat of a cliché that research and teaching can complement each other, this was always the vision for the OII DPhil programme. And it happened in ways more valuable than we anticipated.
Finally, because Oxford was a green field in the areas of media, information and communication studies, with no legacy departments vying to own Internet studies, we could innovate around Internet studies from a multi-disciplinary perspective. And we found that many of the best students applying to the OII were multidisciplinary in their training even before they arrived, and understood the value of multidisciplinary, problem-focused research and teaching.
As you can see, I found the discussion today to be very stimulating. My 12 years at Oxford remains one of the highlights of my career, but it is so much enhanced by seeing our alumni continue to be engaged with the institute. So many thanks to Dame Stephanie Shirley for endowing the OII, and the many scholars across Oxford University and its Colleges, such as Andrew Graham and Colin Lucas, for their confidence and vision in establishing the OII and making the DPhil programme possible.
Remember, the OII was founded in 2001, shortly after the dotcom bubble burst and at a university that is inherently skeptical of new fields. Today the Internet faces a new wave of criticisms ranging from online bullying to global cyber security, including heightened threats to freedom of expression and privacy online. With politicians worldwide ratcheting up attacks on whistleblowers and social media, claiming undue political influence, threats to the Internet are escalating. This new wave of panic around the Internet and social media will make the OII and other departments focused on Internet studies even more critical in the coming years.
