Marketers, Audiences and Digital Media

Data Dump to delete

Speakers

• Name: Professor Joseph Turow
• Affiliation: Robert Lewis Shayon Professor of Communication, Annenberg School For
  Communication (University of Pennsylvania)
• Role:
• URL: http://www.asc.upenn.edu/Faculty/Faculty-Bio.aspx?id=128
• Bio: A 2005 New York Times Magazine article referred to Professor Turow as ‘probably the reigning academic expert on media fragmentation.’ He is the author of more than 60 articles and nine books on mass media industries. His newest book, ‘Niche Envy: Marketing Discrimination in the Digital Age’ is published by MIT Press. Publishers Weekly called it a ‘fascinating and disturbing study’ and the Financial Times said it is ‘well-written and thought-provoking.’ A few of his other titles are Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), The Wired Homestead (edited with Andrea Kavanaugh, MIT Press, 2003), and Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989). Professor Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community.

Papers