For DeRay Mckesson and his fellow Black Lives Matter activists, Twitter is a double-edged sword.

The social media platform has made it easy for Mckesson to post messages, amass a dedicated digital following (half a million strong, and growing), and influence real-world events. But Twitter has also become a burden as Mckesson and other movement leaders grapple with how to counter critics and trolls. Even responding to friendly but repetitious questions, and writing the same answer countless times, can become a source of strain.

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