We know that Big Data and algorithms are increasingly used to assess and make decisions about us. Algorithms can infer our sexual orientation, political stances, and health status. They also decide what products or newsfeeds are shown as well as if we get hired or promoted, if we get a loan, we get insurance or if we are admitted to university.
These data-driven decisions are shaping our identities, reputation and steer our path in life. But is it fair and just how we are assessed? This talk explains why we need “a right to reasonable inferences” to retain control over how we are ‘seen’ in a Big Data world and to make sure that the data used to assess us is relevant, accurate and reflect who we really are.
