Ben Shneiderman
Distinguished University Professor, Department of Computer Science, University of Maryland
With Ben Shneiderman
Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years. These new guiding principles will enable students, researchers, academic leaders, and government policy makers to accelerate discovery and innovation.