Skip down to main content

Understanding the Causes of the Reverse Personal Computing Revolution

Understanding the Causes of the Reverse Personal Computing Revolution

Overview

The development of frontier AI systems is dominated by a handful of labs associated with Amazon, Microsoft, and Google, the dominant cloud computing providers. Competition regulators are concerned that these technology giants are using anticompetitive behaviours to dominate the cloud computing market, allowing them to capture downstream markets such as AI.

The stakes are high: economically and geographically concentrated AI development and deployment does not bode well for how inclusive, accessible, and democratically accountable these systems can be in the future. Yet evidence of actual anticompetitive behaviours remains elusive. If not anticompetitive behaviours, then what could explain this concentration in the market for computation?

This project posits economic models to address this question, arguing that the we are currently seeing a reverse personal computing revolution in which data and computation are moving from millions of end-user devices and on-premises servers back inside large data centres, this time known as “cloud computing”.

During the 1980s, the so-called personal computing revolution saw large mainframes give way to personal computers and local servers. This was driven in part by the increasing affordability of semiconductor chips capable of handling an amount of data so great that the costs of connecting to central mainframes were no longer feasible. It became more economical for each organization and even each worker to perform computations locally, on their own computers.

Then from late 1990s onward fibreoptic cables and later 5G networks slashed the cost of connectivity again, while chip shortages, energy prices, and climate awareness put upward pressure on the cost of computation. The economics once again favoured centralization, now manifesting as cloud.

This “reverse personal computing revolution” is now reversing some of the political and economic consequences of the original personal computing revolution, so understanding this process as cloud computing plays a crucial role in frontier AI development is of crucial importance to guiding policymaking in this area.

Key Information

Funder:
  • Dieter Schwarz Stiftung gGmbH
  • Project dates:
    April 2024 - March 2025

    Related Topics:

    Privacy Overview
    Oxford Internet Institute

    This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

    Strictly Necessary Cookies
    • moove_gdrp_popup -  a cookie that saves your preferences for cookie settings. Without this cookie, the screen offering you cookie options will appear on every page you visit.

    This cookie remains on your computer for 365 days, but you can adjust your preferences at any time by clicking on the "Cookie settings" link in the website footer.

    Please note that if you visit the Oxford University website, any cookies you accept there will appear on our site here too, this being a subdomain. To control them, you must change your cookie preferences on the main University website.

    Google Analytics

    This website uses Google Tags and Google Analytics to collect anonymised information such as the number of visitors to the site, and the most popular pages. Keeping these cookies enabled helps the OII improve our website.

    Enabling this option will allow cookies from:

    • Google Analytics - tracking visits to the ox.ac.uk and oii.ox.ac.uk domains

    These cookies will remain on your website for 365 days, but you can edit your cookie preferences at any time via the "Cookie Settings" button in the website footer.