This research applied a multidisciplinary approach to developing a methodology for evaluating the web structure and 'health' of e-government, and investigating design mechanisms for fundraising on the Internet (including determinants of giving behaviour).
This project (part of the Cambridge-MIT–UCL Communications Research Network, based at the University of Cambridge) benefitted greatly from applying a multidisciplinary approach to a topic normally studied within disciplines and sectors. In this way it was anticipated that government could learn from business, public policy analysts could learn from economists, and technologists could have valuable input into economic and social research.
This research had two key themes:
- Developing a methodology for evaluating the web structure of e-government. This part of the project explored how we can measure the ‘health’ of e-government, through assessing the accessibility and visibility of government domains and comparing these webmetrics against users’ experience of interacting with government online in various types of experimental conditions.
- Investigating design mechanisms for fundraising on the Internet. From this research we gained an understanding of how fundraising on the Internet currently functions and also insight into some key determinants of giving behaviour that are essential for the efficient design of fundraising mechanisms.
This work was supported by the Cambridge-MIT Institute (CMI).