Professor William H. Dutton
Senior Fellow, Advisory Board Member
Bill Dutton was the OII’s Founding Director, a Fellow of Balliol College and the first Professor of Internet Studies at Oxford University.
Outcomes from the use of the Internet in many different, overlapping and interacting arenas are shaped by everyday and strategic choices about the design and use of the technology. These are made by individuals, groups, organisations and other stakeholders as they cooperate and compete, negotiate and dispute according to a set of rules and assumptions about how to achieve particular objectives, for example by technologists to create more elegant solutions, business executives to maximise profits, children to learn, contact friends, play games, listen to music, and so on.
This research investigated how the use of the Internet in different, overlapping and interacting arenas is shaped by everyday and strategic choices about the design and use of the technology.