Traci Maddock is a leading digital strategist and social media architect specialising in identifying and realising strategic partnerships for brands, causes, and global talent.
Visiting Policy Fellow
Traci is a Director at Merian Ventures, a VC fund investing in female founded and co-founded innovation in Cyber, Blockchain, Artificial Intelligence, Machine Learning and consumer-facing technologies. Traci is a board member of The Philanthropy Workshop, a network of over 450 tech and philanthropic leaders.
Traci is also a strategic consultant to Kin Partners, a global talent, sports and entertainment agency specialising in talent IP. Traci advises some of the world’s most influential people, properties and events in Entertainment, Fashion, Arts and Sport. Traci defined the strategy for David Beckham’s digital and social media presence over the last decade and has worked with talent including Victoria Beckham, Lewis Hamilton, Andy Murray and Annie Lennox.
With a track record of innovation and creativity forming global partnerships with Google, Instagram, Facebook, Twitter, Tencent, Weibo and TikTok, Traci has built expertise in the commercial sector advising on global brand strategies for L’Oréal, Adidas, Skype, Diageo, King, most recently defining the worldwide brand launch for David Beckham’s MLS soccer franchise, Club Internacional de Fútbol Miami.
Gender, inequality, influencers, media, music, culture and social networks.
Position held at OII:
Visiting Policy Fellow, September 2020 –