Dongyoung Sohn (Ph.D. The University of Texas at Austin) is a professor at the Department of Media & Communication, Hanyang University, Seoul, Korea. His research programs center on the issue of network embeddedness — how individuals make sense of and interact for a variety of purposes with various local social settings in the networked environment (e.g., social media).
He has examined various factors that affect communication behaviours in social media and incorporated such empirical investigations into agent-based simulations for exploring the complex processes underlying social aggregation like the spread of information and public opinion dynamics.
His research has appeared in Journal of Communication, Journal of Computer-Mediated Communication, New Media & Society, International Journal of Public Opinion Research, Journal of Advertising, among others.
Media psychology, human-computer interaction, social networks, computational methods.