About

Ayca Deniz Ergin is a researcher and product marketing professional working at the intersection of AI ethics, digital labor, and responsible innovation. She currently supports the Fairwork project at the University of Oxford, contributing to the development of AI supply chain audits and certification pathways that promote fair and ethical labor practices across the digital economy.

With career experience at Microsoft, Ayca has led go-to-market strategy and adoption efforts for AI-powered workplace tools such as Microsoft 365 Copilot, shaping how emerging technologies are positioned and communicated to global enterprise audiences. Her work spans product, business, and policy touchpoints—building connections between technical development and real-world impact.

Originally from Turkey, Ayca studied International Studies and Marketing & Operations at the University of Pennsylvania as part of the Huntsman Program. She is an incoming MSc student at the Oxford Internet Institute, where she will focus on the societal implications of AI and internet technologies, including digital responsibility, AI literacy, and equitable innovation.

She is particularly passionate about advancing inclusive AI systems, supporting digital empowerment in underserved regions, and helping organizations translate ethical frameworks into practice.

Research Interests

• AI-driven skills-matching in digital labor platforms: Investigating the effectiveness and broader implications of AI-powered technologies in matching workers with appropriate tasks or jobs, and assessing the impact on job satisfaction, efficiency, and labor market dynamics.

• LLM Bias and Global Diversity: Analyzing biases in LLMs and assessing their long-term risks to equitable global representation and proposing solutions to sustain cultural heritage.

• Driving Digital Literacy for Responsible AI Usage: Investigating the relationship between digital literacy and AI Safety and designing educational frameworks to enhance user discernment and promote ethical AI practices.

• Impact of AI Agents on Frontline Workforces: Examining the short and long-term impact of AI agents on the frontline workforce, identifying risks, and developing strategies to mitigate outcomes while enhancing workforce resilience.

Positions at the OII

• Research Assistant, June 2025 -