Lisa Sargood is a digital professional who has driven BBC Vision’s factual multiplatform strategy with projects such as Springwatch, Virtual Revolution, Wildlife Finder, LabUK and Wonders of the Universe. In 2010-11 she was awarded two BAFTAs, an Emmy and the Prix Europa.

Lisa is also a consultant for Horton Wolfe Ltd, specialising in digital media strategy and the business impact of disruptive technology, with particular regard to banking.

Research interests

conservation awareness, Internet campaigning and persuasion, mass participation science, trans-media story-telling, the future of narrative and evolution of the book, role of digital media in financial sector strategies

Positions held at the OII

  • Visiting Associate, April 2012 – June 2014


  • Changing Behaviour: Participation, Influence and Impact

    18 March 2013

    A defining characteristic of digital media is interaction but how active is the UK online population? In terms of user engagement can digital channels really inspire action and behavioural change; what alternatives prove most captivating?