1 November 2019
A unique new study has found a live music event not only can increase listenership among people who attend the event, but can “infect” the non-attendee listeners who are in the social proximity of concert attendees.
Thesis: Measuring Social Influence in an Activist Network through a large-scale field experiment
Supervisor: Dr Andy Przybylski
Completed: 2014
1 November 2019
A unique new study has found a live music event not only can increase listenership among people who attend the event, but can “infect” the non-attendee listeners who are in the social proximity of concert attendees.