Greg's research focuses on the microeconomics of marketplaces that exist on, or are mediated by the Internet.Email: firstname.lastname@example.org
Tel: +44 (0)1865 287201
Greg Taylor is an economist whose research focuses on the economics of online markets and of markets for technology goods more generally. His research spans the domains of industrial organisation, information economics, network economics, game theory, and auctions theory. Special topics of interest include the search engine and online advertising industries, platform markets, consumer search behaviour and price comparison services, the attention economy, and online intermediary bias.
Although primarily theoretical in nature, Dr Taylor’s research deals with some of the most pressing issues facing practitioners and policy makers—with a special focus on issues in industrial regulation and competition policy for technology industries. He has played important advisory roles for government and regulators in these areas.
Besides his research, Greg takes great pleasure in introducing economics to new audiences and teaches a course in Internet Economics for MSc students at the OII. Prior to joining the OII, Greg obtained a PhD in economics from the University of Southampton.
Areas of Interest for Doctoral Supervision
Behaviour, markets, innovation, microeconomics, governance, public policy
economics, microeconomics of the Internet, microeconomic theory, industrial organisation, game theory, auction theory, competition policy/regulation
Positions held at the OII
- MSc Programme Director, October 2016 –
- Senior Research Fellow, May 2017 –
- Research Fellow, October 2009 – May 2017
- MSc Interim Programme Director, Hilary Term 2016
Students supervised at the OII
Participants: Professor Vili Lehdonvirta, Dr Brent Mittelstadt, Dr Greg Taylor, Yin Yin Lu, Artem Kadikov, Professor Helen Margetts
This project, and the resulting report, provides a first step in the assessment of data financing as a mechanism for social good in the data economy.
Participants: Professor Ralph Schroeder, Dr Greg Taylor, Dr Monica Bulger
The aim of this study is to identify key challenges to the realisation of benefits from big data in the UK economy, along with pathways to overcoming these challenges.
- (2013) "Re: Search", New Media and Society. 15 (8) 1366-1373.
- (2012) "Defensive sniping and efficiency in simultaneous hard-close proxy auctions", Journal of Mathematical Economics. 48 (1) 51-58.
- (2011) "The informativeness of on-line advertising", International Journal of Industrial Organization. 29 (6) 668-677.
- (2014) Data-driven business models: Challenges and opportunities of big data. Oxford: Oxford Internet Institute, University of Oxford.
A general introduction to the economics of the Internet, and to economics as a tool for social research more generally, emphasising issues such as competition, asymmetric information, trust and privacy, auctions, and network economics.
This course provides students with the opportunity to engage with the methodological, ethical and philosophical underpinnings of quantitative and qualitative social science research practices.
Recorded: 2 June 2015
This option course for the OII MSc in "Social Science of the Internet" provides an introduction to the economics of the Internet and to economics as a tool for social research more generally.
Recorded: 28 February 2011
Greg Taylor discusses the main themes of his lecture in the OII's "Society and the Internet" lecture series; how economics can be used as a powerful tool for understanding social and commercial interactions online.
3 November 2011
We are extremely pleased to announce that three members of the OII teaching faculty are to receive awards from the University of Oxford, in recognition of their excellent contributions to the department's teaching over the past year.
26 June 2014
Early cyberspace theorists predicted that the digital world would be a world of plenty. But today's Internet users are faced with many kinds of artificially scarce virtual markers.
19 June 2014
Dr. David Bray will discuss the opportunities and challenges with inspiring a “startup mentality” in legacy information technology organizations.
The Attention Economy and the Economics of Search (Society and the Internet Lecture Series, Part 13)
14 February 2012
This talk will examine the central role of attention in online markets and its economic implications for businesses and consumers.
9 September 2011
A new one-day course for leaders, strategists and consultants, exploring the fundamental economics of business strategy for digitally enabled and online enterprises.
28 February 2011
Economics is a powerful tool for understanding social and commercial interactions. Peeling away Google's sterile white facade reveals a hive of economic activity and along with it a battery of interesting questions for social scientists to address.
10 January 2011
This workshop aims to facilitate further exploration of the fields and standing of Internet Studies focused on aspects of the consumer and consumer behaviour, and of providing direction for enhancing its substance, significance and impact.
13 October 2010
This paper examines the relationship between the information content of advertisements and the fee structure used to price them.
5 April 2012 New Scientist
A study of 45 billion Google search enquiries by researchers at UCK reveals that the citizens of wealthy nations are more likely to seek information online about the future than those of poorer states. Greg Taylor comments.