Skip down to main content

Playbor: Who is paid in play money, and who keeps the conventional rewards?

Published on
16 Jan 2015

She could end up earning 11 percent less than her male colleagues. Image from EVE Online by zcar.300.

Digital technology has uneven impacts on global economic inequalities, but it also has uneven impacts on different sociodemographic segments within countries. I recently published a paper on virtual gender gaps (with colleagues from MSU and USC), and now did a Q&A on the topic at the Policy & Internet blog:

Previously, ICT adoption resulted in some people’s jobs being eliminated and others being enhanced. This shift had uneven impacts on men’s and women’s jobs. Today, we are seeing an Internet-fuelled “volunterization” of some types of work — moving the work from paid employees and contractors to crowds and fans compensated with points, likes, and badges rather than money. Social researchers should keep track of how this shift impacts different social categories like men and women: whose work ends up being compensated in play money, and who gets to keep the conventional rewards.

Read the full Q&A here, and download a preprint of the paper:

Lehdonvirta, V., Ratan, R. A., Kennedy, T. L., and Williams, D. (2014) Pink and Blue Pixel$: Gender and Economic Disparity in Two Massive Online Games. The Information Society 30 (4) 243-255.

Privacy Overview
Oxford Internet Institute

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies
  • moove_gdrp_popup -  a cookie that saves your preferences for cookie settings. Without this cookie, the screen offering you cookie options will appear on every page you visit.

This cookie remains on your computer for 365 days, but you can adjust your preferences at any time by clicking on the "Cookie settings" link in the website footer.

Please note that if you visit the Oxford University website, any cookies you accept there will appear on our site here too, this being a subdomain. To control them, you must change your cookie preferences on the main University website.

Google Analytics

This website uses Google Tags and Google Analytics to collect anonymised information such as the number of visitors to the site, and the most popular pages. Keeping these cookies enabled helps the OII improve our website.

Enabling this option will allow cookies from:

  • Google Analytics - tracking visits to the ox.ac.uk and oii.ox.ac.uk domains

These cookies will remain on your website for 365 days, but you can edit your cookie preferences at any time via the "Cookie Settings" button in the website footer.