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How likely are ex- and non-users to get online in the future?

Published on
3 Sep 2013

There is a steadily declining likelihood that ex-users will get Internet access in the next year. In 2013 29% of ex-users were planning access compared to 52% in 2005. However, in 2013 ex-users are still much more likely to plan to get Internet access than non-users (29% vs 9%). This indicates that the challenge of getting the last fifth of the population online is growing every year, as the people who were most positively disposed to become users have already done so. The offline population seems to be growing less interested in Internet access. This suggests that organizations like the Tinder Foundation and Go ON UK will find it increasingly difficult to persuade non-users to go online.

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