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Labour dominating election conversation on Twitter, study finds

Published on
1 Jun 2017
Written by
Robert Gorwa

The project’s work on the 2017 UK election was covered by the Guardian.

The Labour party dominates the conversation on Twitter, with almost 40% of tweets on election-related hashtags, according to a study by the Oxford Internet Institute about social media in the run-up to the general election. By contrast, tweets about the Conservative party made up just 26% of traffic, with the Scottish National party, Ukip and Liberal Democrats receiving 19%, 9.6% and 5.7% respectively. The report’s authors sampled conversation marked with election-related hashtags such as #Corbyn4pm and #VoteTory to track the discourse throughout the first week of May, repeating a study they carried out during the elections in France, Germany and the US.

Read the full article here.

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