Professor Philip Howard
Professor of Internet Studies
Philip N. Howard is a professor of sociology, information, and international affairs. He is Director of the Programme on Democracy and Technology, and is a Professorial Fellow of Balliol College.
Published on
15 Oct 2016
15 Oct 2016
Written by
In 2016, Microsoft launched Tay, an experimental artificial intelligence chat bot. Learning from interactions with Twitter users, Tay was shut down after one day because of its obscene and inflammatory tweets. This article uses the case of Tay to re-examine theories of agency. How did users view the personality and actions of an artificial intelligence chat bot when interacting with Tay on Twitter? Using phenomenological research methods and pragmatic approaches to agency, we look at what people said about Tay to study how they imagine and interact with emerging technologies and to show the limitations of our current theories of agency for describing communication in these settings. We show how different qualities of agency, different expectations for technologies, and different capacities for affordance emerge in the interactions between people and artificial intelligence. We argue that a perspective of “symbiotic agency”—informed by the imagined affordances of emerging technology—is required to really understand the collapse of Tay.
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Neff, G., & Nagy, P. (2016). Automation, Algorithms, and Politics| Talking to Bots: Symbiotic Agency and the Case of Tay. International Journal Of Communication, 10, 17. Retrieved from http://ijoc.org/index.php/ijoc/article/view/6277/1804
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