Last week we had a sort of social media hackathon in honour of the UK’s election, looking at the reaction generated on social media. We took what I believe was a fairly novel approach to the analysis, by looking at social media reaction to individual candidates in constituencies (rather than just general hashtags or party leaders). The map below shows what the election results would have been if @mentions of these local candidates had been votes
We are still digesting the data so I’m not yet sure what the main findings are really, though we did get some interesting stuff on the diverging social media “reach” of different candidates, and the way Twitter impact and vote has different relationships depending on the party.
Check out our full range of work here. More to follow…
