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The Rise and Fall of Information Empires and the Battle to Control the ‘Master Switch’

With Professor Tim Wu, John Lloyd, and Professor Viktor Mayer-Schönberger
Date & Time:
17:00 - 18:30,
Thursday 17 March, 2011


The Internet Age represents an era of unprecedented freedom in both communication and culture. However each major new medium, from telephone to satellite television, has crested a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralised and closed; a huge corporate power taking control of the ‘master switch’.

Today, as a similar struggle looms over the Internet, increasingly the pipeline of all other media, the stakes have never been higher. At this joint OII/RISJ seminar, Tim Wu speaks to John Lloyd and Viktor Mayer-Schönberger about information technology history and shares his unique insight into the next chapter of global communication as he launches his new book ‘The Master Switch’ in the UK.

Reuters Institute for the Study of Journalism