Ben Shneiderman
Distinguished University Professor, Department of Computer Science, University of Maryland
Oxford Internet Institute, 1 St Giles, OX1 3JS
Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years. These new guiding principles will enable students, researchers, academic leaders, and government policy makers to accelerate discovery and innovation.