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Political Mobilization via the Internet: A Case Study of

Date & Time:
10:00:00 - 11:30:00,
Tuesday 12 June, 2007


Since 2000, the Internet has been used extensively for US presidential election campaigns. In 2004, Internet campaigning became more interactive, generating questions over whether the Internet is making a difference in the outcomes of elections. Previous studies tend to focus on the analysis of political campaigns via websites, characteristics of the political active population, and role of the media. Among various campaign forces, activities organized by the online grassroots activist group called were prominent. This presentation reports on the perspectives of people who participated in political activities coordinated by MoveOn.

Data were collected primarily through interviews with participants involved in the 2004 US presidential election campaigns. The findings contrast similarities and differences between participants in swing and non-swing states. The analysis suggests a need for further development of theoretical frameworks for the study of collective action facilitated via online, which take place offline.

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  • Name: Noriko Hara
  • Affiliation: Assistant Professor of Information Science, Indiana
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  • Bio: Noriko Hara is an Assistant Professor of Information Science at Indiana University. Her research focuses on studying collective behaviors enabled by information technologies, including online activism, communities of practice, and online learning, from a social informatics perspective. Her publications have appeared in journals such as Journal of the American Society for Information Science & Technology, Information, Communication & Society, The Information Society, and Instructional Science. She held a position as an NSF postdoctoral research fellow in the School of Information and Library Science, University of North Carolina at Chapel Hill, before joining the faculty of the School of Library and Information Science, Indiana University in 2002.