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Marketers, Audiences and Digital Media

Date & Time:
16:00:00 - 17:00:00,
Wednesday 27 June, 2007


The talk will explore the industrial logic of marketers regarding digital media, the ways they shape constructions of audiences (particularly, recently, the idea of newfound ‘audience power’) and the profound influence that is having in reshaping the entire media system.

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  • Name: Professor Joseph Turow
  • Affiliation: Robert Lewis Shayon Professor of Communication, Annenberg School For
    Communication (University of Pennsylvania)
  • Role:
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  • Bio: A 2005 New York Times Magazine article referred to Professor Turow as ‘probably the reigning academic expert on media fragmentation.’ He is the author of more than 60 articles and nine books on mass media industries. His newest book, ‘Niche Envy: Marketing Discrimination in the Digital Age’ is published by MIT Press. Publishers Weekly called it a ‘fascinating and disturbing study’ and the Financial Times said it is ‘well-written and thought-provoking.’ A few of his other titles are Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), The Wired Homestead (edited with Andrea Kavanaugh, MIT Press, 2003), and Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989). Professor Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community.