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Linking Communication and Transportation Research

Date & Time:
16:00:00 - 17:30:00,
Wednesday 10 September, 2008


Travel behavior research has historically answered questions about where, when, for how long, with whom, by which modes, and for what purposes people travel. The discipline is keenly interested in forecasting future travel demand for planning and policy purposes. Only recently, transportation researchers have begun to examine the underlying reasons ‘why’ people travel, including the many trade-offs people make as they use their expanding and ever-more-powerful arsenal of alternatives to travel.

As this is becoming more common, research questions that address the relationship between communication (tools and behavior) and transportation have surfaced. Still the two disciplines are virtually unaware of each other. This presentation covers four topics. What is travel behavior research? What is the relationship to communications? What are the inter-connected research questions for the future? What innovative techniques are being applied to investigate these questions?

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  • Name: Dr Johanna Zmud
  • Affiliation: President, NuStats
  • Role:
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  • Bio: Dr Zmud is president of NuStats, a survey science consultancy, specializing in transportation studies. As president, she directs corporate operations, guides business development, and provides leadership in client services and project delivery. She has 22 years of experience in survey design, implementation, and statistical analysis. She is an active project manager, typically for large-scale travel behavior surveys. In total, she has managed more than 30 household travel surveys. All have been two-stage (recruitment and retrieval) surveys, and many have been multi-modal, using telephone, mail, Internet, in-person and / or GPS. She has managed 100+ other surveys, including: visitor surveys, external station surveys, on-board surveys, and tolling and road pricing surveys. Significant non-transportation projects include survey support to the National Institute for Standards and Technology (NIST) in its investigation of the World Trade Center Disaster.