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Financing Social Media: Beyond the Economy of Attention

Date & Time:
17:00 - 18:30,
Thursday 8 December, 2016


This presentation questions the ‘industrial’ worker critique of social media labour, and its accompanying economy of attention framework, in an age of big data speculation and financialization. Focusing on the social networking company Facebook, the presentation will investigate the writing and rewriting of the company’s IPO prospectus in an effort to understand the dramatic drop in advertising revenues since the NASDAQ stock flotation.  The presentation posits a speculative theoretical framework to understand the deleterious effects of the emergent business models and revenue streams of Facebook.

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  • Name: Greg Elmer
  • Affiliation: Ryerson University
  • Role:
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  • Bio: Greg Elmer is Bell Media Research Chair, and Professor of Professional Communication at Ryerson University, Toronto. Greg has published eight book on topics ranging from social media and political communication to surveillance and protest. His is currently writing a book on the financialization of new media companies. His second feature documentary film “The Canadian Delegation” will be released in the summer of 2017.