Gender and Social Networks
On the whole there isn’t a large disparity between men and women on the social networks represented here. The data indicate a total ratio of 1.05 males to every female.
This more-or-less equal gender balance can be seen in the two largest social platforms, Facebook and YouTube, whose gender ratios are very close to the ratio in the general population (however, both do see slightly more male than female users).
The third largest social platform, Google+, in contrast, has a higher proportion of males, with only 43% of its user-base being female. Twitter, in contrast, has a slightly higher female participation rate, with women accounting for 53% of its users.
It is interesting to note that, despite the fact that we see a slightly higher overall male participation rate, we actually see a greater number of platforms that have a higher ratio of women to men. For instance, both Flickr and Tumblr have a ratio of over 55% female users. A similar ratio can be observed in the Google-owned social network Orkut, which is popular in Brazil and India. Meetup, which is one of the largest networks to facilitate group meetings, also has a predominantly female population, with only 38% male users. Foursquare and Myspace both have fewer than 40% male users, and the movie discovery website Flixster, has more than 70% female users.
On the other end of the chart, the largest professional social network LinkedIn has only 40% of its accounts owned by female users. The social news and entertainment website Reddit has a similar balance. The population of the social discovery website Tagged is also highly skewed towards male users, as males account for over 60% of the user base. Finally, the social networking and gaming platform Hi5 registers a mere 36% female users.
On the whole (and with exceptions) we see that social, local, artistic, and parental-oriented websites tend to have a higher ratio of female users, and professional and games-oriented sites have a higher ratio of male users.
As the Internet becomes available to billions of new people in the next few years, it will be important to keep a focus on how these statistics evolve. Will we start to see more gendered silos of use or more balanced platforms of participation?
The graphic uses 2013 social network statistics (not publicly available at the time of writing, as being updated) collected via the Google Display Planner tool by Information is beautiful, who have also published a visualisation (using 2012 data) of the gender balance in social networks.
Each bar represents a social network, divided in two sections: a red one on the left, representing the proportion of female-registered users in the social network, and a blue one on the right, representing the proportion of male-registered users. The width of the bars is used to convey the total number of registered accounts.
Note: This post was originally published on the OII's Geonet project blog on . It might have been updated since then in its original location. The post gives the views of the author(s), and not necessarily the position of the Oxford Internet Institute.