Worldwide digitisation has enabled US platform companies to gain global reach and significant market power. In Europe, too, this has led to “platformisation”: European businesses, workers and consumers are exposed to institutions, digital infrastructures and competitive conditions created and shaped by a few private transnational platforms. This means structural change; European platform users become co-producers of economic value, but are not involved in the management of platforms and usually absorb only a small share of collective value creation. Overall, platforming seems to exacerbate economic and social inequalities.
This project addresses the question of how platformisation can be managed in order to achieve fairer results for European stakeholders. It first examines differences in platformisation in Europe, and then elaborates to what extent they are based on constellations of platform-determined institutions, infrastructures and competitive conditions. It will then look at platform entrepreneurship in Europe to analyse what alternatives European companies offer, why they do not match the reach of US platforms and how significant the similarities and difference in European value systems are for platformisation.
Much attention has been given to how platformisation could be managed by means of government regulation. In this project we approach the issue from a different but complementary angle: how platformisation could be shaped though the corporate governance arrangements of the platform companies. From this research, the project will formulate Platform Corporate Governance Principles, providing actionable advice for platform companies and their stakeholders, based on the ideas of co-determination. This project thus mediates between entrepreneurial and normative concerns from the perspective of platforms companies, ultimately contributing to a closer alignment between the platform economy and European social models.
Former Postdoctoral Researcher
Project role: Project Lead
Nicolas studies digital entrepreneurship and collaborative innovation in challenging environments, such as low-income and post-conflict countries in Africa.
Professor of Economic Sociology and Digital Social Research
Vili Lehdonvirta examines the politics and socio-economic impacts of digital technologies. He is one of the world's most cited authors on gig work and the platform economy. His current research deals with the geopolitics of digital infrastructures.
Freie Universität Berlin
Former MSc Student
Project role: Research Assistant
Subin studied Business Administration at Seoul National University and graduated with distinction. She also had an exchange semester at Rotman Commerce Management of the University of Toronto and has extensive work experience at Samsung.
With Professor Vili Lehdonvirta
In this talk about his new book, Professor Lehdonvirta explores the rise of the platform economy into statelike dominance over our everyday lives.
With Professor Vili Lehdonvirta, Dr Nicolas Friederici, Subin Park, and Tina Krell
The project "Platform Alternatives" studies how Europe’s digital platform economy can be governed to achieve fairer results for all stakeholders. Meet the research team and learn about their methods and goals.
