The Global Platform Economy: A New Off-Shoring Institution Enabling Emerging Economy Providers
8 November 2018
About this video
Global online platforms match firms with service providers around the world, in services ranging from software development to copywriting and graphic design. This means that multinational enterprises can now outsource across borders to an individual: Unlike in traditional offshore outsourcing, service providers are predominantly one-person microproviders, located in emerging economy countries not necessarily associated with offshoring and often disadvantaged by negative country images. How do these micro-providers survive and thrive?
The research in this video is from the paper ‘The global platform economy: A new off-shoring institution enabling emerging economy micro-providers’, Lehdonvirta, Kässi, Hjorth, Barnard, and Graham. Journal of Management, 2018.
About the Speakers
Professor of Economic Sociology and Digital Social Research
Vili Lehdonvirta is the Professor of Economic Sociology and Digital Social Research at the Oxford Internet Institute. He examines how digital technologies are shaping the organization of economic activities in society.
Otto Kässi is a labour economist with a background in econometrics. His research concentrates on empirical study of online labour markets, as part of the iLabour project with Vili Lehdonvirta.